The 2020 California Spring Trials (CAST) may be cancelled as an in-person event thanks to coronavirus, but several leading plant breeders are turning CAST into a virtual experience for growers, brokers, and other horticulture industry members. Note: story was last updated on March 27. Ball Horticultural Launching SimulCAST20, a Virtual CAST Experience Ball Horticultural’s new-product experts will host SimulCAST20, a virtual California Spring Trials experience, on Tuesday, March 31 (9:30-11:30 a.m. CDT), and Wednesday, April 1 (2:30-4:30 p.m. CDT). SimulCAST20 will feature new product presentations, video footage, and live, interactive Q&A opportunities with the experts from the following plant breeding companies: • PanAmerican Seed • Kieft Seed • Wave • Ball FloraPlant • Selecta One • Darwin Perennials • Ball Ingenuity • Burpee “With social distance the new normal, providing our customers a chance to experience new products conveniently was a high priority for our companies,” says Susannah Ball, Spring Trials Coordinator for Ball Horticultural Company. “Access to new product information via SimulCAST20 will help growers and distributors plan their upcoming seasons.” To register for one of the SimulCAST20 webinar events, visit www.ballhort.com/springtrials/simulcast20 . Select the date you wish to participate, and tune in when your event is scheduled. Beekenkamp Launches Flower Digi Trials Ball’s New CAST Mobile App Allows Growers to Explore New Plants From Home Growers can explore the latest varieties through CAST | Mobile app, the annual Spring Trials companion from Ball Horticultural Company. With a new update just launched in app stores, it shares all the new plants for 2021 that would have been on display at CAST 2020. Now in its third year, CAST | Mobile is ready for download to phones and tablets free in the App Store and on Google Play. CAST | Mobile lets users browse 2021 introductions from the key breeding companies previously scheduled to display in Santa Paula, CA: Ball FloraPlant, Ball Ingenuity, Burpee, Darwin Perennials, Kieft Seed, PanAmerican Seed, Selecta One, and Wave. Users can explore each breeding company’s plants from A to Z by class and dive into what’s new. App users can share their enthusiasm for […]
Source: www.greenhousegrower.com
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