News Syngenta to sell and market HI Breeding Hydrangeas

Syngenta Flowers has announced that they will exclusively market and sell HI Breeding Hydrangea varieties in Canada and the United States. “HI Breeding is a world-class hydrangea producer with a focus on breeding…with the growers’ needs in mind. This is aligned with Syngenta Flower’s strategy of offering an innovative portfolio of genetics to the North American market,” says Scott Valentine, head of Syngenta Flowers in North America. “We are excited to enter this new crop segment with the support of such a well-regarded breeder and collaborator in HI Breeding.” Syngenta Flowers will produce HI Breeding hydrangea unrooted cuttings at their Alva, Florida farm, where they can leverage years of quality domestic unrooted cutting production knowledge and an ideal climate for unrooted cutting production. They will primarily focus on servicing dormant hydrangea producers with unrooted cuttings sold through their established broker network. This marks the breeder’s expanding presence in the potted indoor floral segment in North America. HI Breeding Hydrangea will be available from Syngenta Flowers as unrooted cuttings in the spring of 2020 and from select dormant plant producers in 2021. For more information, visit the Syngenta Flowers website at www.syngentaflowers-us.com.

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The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.

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