For retailers, the strategy creates opportunities to merchandise complementary items rather than compete solely on the price of standard mums.
Fall Container Programs Expand Beyond Traditional Mums
Browsing Tag
floral design
10 posts
Unlocking Your Creative Potential as a Florist: Key Takeaways from “Design School”
To develop a unique botanical expression, it’s essential to regularly exercise your creative mind and push boundaries.
Gifts That Keep on Giving
Corporate opportunities for florists abound during the holidays. Start planning now.
3 Ways to Dominate Fall Floral Design
Rich jewel tones, moody color palettes, and luxurious textures are redefining what fall—and even Halloween—can look like in floral design.
IFPA Seeks Nominations for Floral Marketer of the Year
IFPA’s Floral Marketer of the Year Award honors professionals who are helping shape the…
Mache, Reimagined
Create a stunning serpentine tablescape using an OASIS Mache Round Wreath.
Wreaths: 150 Ideas for Every Season
Perfect time of year to hone those wreath making skills, check out all the beautiful designs for every occasion.
Why Jill Brooke Wrote a Book Crediting Florists and the Flowers They Use
Author Jill Brooke explains how an overlooked florist inspired ‘The Genius of Flowers’ and what it means for the people who sell blooms.
How to Manage Costs, Cash Flow, and Growth in a Challenging Market
The goal is to build a more resilient, data-driven business that can bloom in any economy.
Gro ’n Sell and Partnering Breeders Spread Happiness with Donation of 18,000 Plants
The Flourish Project is part of First Fruits Farm in Freeland, Maryland, a non-profit dedicated to growing and donating fresh produce to those in need.
