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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

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Search to Answer Your Questions.Stories, Florist Referrals, Vendors, Classifieds, Calendar

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floristry

18 posts
  • Business

Vending Machines: A New Opportunity or the Next Challenge for Independent Florists? 

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As an industry, perhaps this is the conversation we should be having now before the market decides for us. Because the question isn’t whether bouquet vending machines are coming. 
  • SuperFloral Team
  • August 3, 2026
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  • Events

AFE’s R.I.S.E. Campaign Exceeds Fundraising Goal

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Held annually by AFE, R.I.S.E. to Support unites individuals and businesses from across the floral industry in support of research, internships, scholarships and education.
  • SuperFloral Team
  • July 26, 2026
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  • Design & Education

Remarkable Women in Floristry: Anna Stouffer 

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Join us as we celebrate changemakers from around the world in this series of Remarkable Women. This week features South Carolina’s multi-faceted business owner and designer Anna Stouffer.
  • SuperFloral Team
  • July 26, 2026
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  • Business

How to Manage Costs, Cash Flow, and Growth in a Challenging Market

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The goal is to build a more resilient, data-driven business that can bloom in any economy.
  • SuperFloral Team
  • July 19, 2026
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  • Events

Gro ’n Sell and Partnering Breeders Spread Happiness with Donation of 18,000 Plants

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The Flourish Project is part of First Fruits Farm in Freeland, Maryland, a non-profit dedicated to growing and donating fresh produce to those in need.
  • SuperFloral Team
  • July 12, 2026
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  • Everyday Flowers

The Therapeutic Power of Flowers

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Within the realm of nature, flowers are powerful agents of therapeutic benefit. Their presence holds immense potential for transforming environments into havens of healing, serving as a catalyst for promoting mental wellness and enriching lives with enhanced quality and vitality.
  • SuperFloral Team
  • June 28, 2026
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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