For retailers, the strategy creates opportunities to merchandise complementary items rather than compete solely on the price of standard mums.
Fall Container Programs Expand Beyond Traditional Mums
Browsing Tag
floristry
18 posts
InFlora Summer Trials Showcase More Than 250 Cut-Flower Varieties
For the mass-market floral supply chain, field trials provide an important bridge between a promising introduction and a variety that can perform reliably in production, distribution and consumer use.
Plan Pétalo Earns Colombia’s National Export Award
Asocolflores said Plan Pétalo received the 2026 National Export Award in the Export Cooperation category from Analdex and ProColombia.
What Floral Retailers Are Discussing: Costs, Digital Strategy and Everyday Customers
This roundup draws on comments from working florists, industry leaders and researchers to examine the underlying struggles shaping the business today.
Unlocking Your Creative Potential as a Florist: Key Takeaways from “Design School”
To develop a unique botanical expression, it’s essential to regularly exercise your creative mind and push boundaries.
Volunteers Needed for Free Flower Giveaway at Pointe Orlando on October 16
The event will give flowers from the IFPA conference a second life by turning them into free bouquets for the public.
New AI Bouquet Configurator Explores the Future of Digital Flower Selection
Floral Innovations develops prototype based on the InfoFlowersPlants database featuring more than 8,000 flower species and varieties.
Colombian Floriculture Faces “Perfect Storm” with Economic Pressures
Since 2024, Colombian growers have been facing an increasingly adverse environment, including higher labor costs and a weaker dollar.
Heliospectra Declared Bankrupt
According to Heliospectra, no solution could be completed that would allow the company to meet its financial obligations.
3 Ways to Dominate Fall Floral Design
Rich jewel tones, moody color palettes, and luxurious textures are redefining what fall—and even Halloween—can look like in floral design.
No Dancing Required
How authenticity drives flower business success and attracts great clients.
FTD Launches 9th Annual Intern with Ian Contest
FTD florists invited to apply for exclusive opportunity to learn from floral designer Ian Prosser, AIFD.
