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Why Jill Brooke Wrote a Book Crediting Florists and the Flowers They Use

Featured image for: ‘The Genius of Flowers’

Author Jill Brooke explains how an overlooked florist inspired ‘The Genius of Flowers’ and what it means for the people who sell blooms.

SuperFloral Team
July 26, 2026

Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…

SuperFloral Team
November 10, 2026

Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…

Travis Rigby
November 9, 2026

Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…

Travis Rigby
November 9, 2026

Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…

Travis Rigby
November 8, 2026