Valentine’s Day 2027 lands on a Sunday, 15 weeks from now, and that changes how grocery floral buyers should plan the selling window.
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holiday sales
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Winning the Holiday Table: How Mass-Market Floral Can Turn Centerpieces Into a Category Driver
Holiday meal shoppers already walk past the floral department. Category managers who plan centerpieces as a program — with tiered pricing, smart placement and a sell-through plan — can capture the table.