IFPA Archives - Super Floral

Trends

Floral Category Growth: Roses Up 13.6% and Arrangements Up 12.4% in Latest IFPA Data

Grocery store flower display with colorful bouquets

Floral category growth is led by roses and arrangements in the latest IFPA Circana data, while potted plants and bulbs lag. See the numbers by segment and region.

Travis Rigby
October 25, 2026

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Supermarket Floral Price Points, Margin and the Math Behind Both

Supermarket floral pricing: wrapped flower bunches in crates with small price signs at a flower market

Supermarket floral pricing works best when price points are set against a 48% gross margin and 9% shrink, not against last year’s shelf tag.

Travis Rigby
October 19, 2026

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Best Selling Grocery Roses, Bouquets and Arrangements

Best-selling grocery flowers: overhead view of wrapped mixed bouquets with sunflowers and lilies

The best-selling grocery flowers change by season: roses, bouquets, arrangements and outdoor plants each lead in different months, IFPA data shows.

Travis Rigby
October 19, 2026

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What the Canadian Flower Tariff at 50% Means for U.S. Floral Buyers

Canadian flower tariff: pink roses growing in a greenhouse (illustrative)

The Canadian flower tariff of 50% covers cut flowers, bulbs and foliage with no USMCA exemption, and U.S. buyers are rethinking sourcing.

SuperFloral Team
October 18, 2026

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Christmas Floral Program Buyer’s Guide

Christmas floral program: red poinsettias with a glass ornament and lights

A Christmas floral program built on IFPA holiday data should lock bouquet specs, plant orders and freight by early November.

Travis Rigby
October 18, 2026

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Supermarket Floral Benchmarks Show 48% Margin, 9% Shrink and Uneven Regional Growth

Supermarket floral benchmarks: colorful flower bouquets on a grocery store display

Supermarket floral benchmarks from IFPA put average sales at $98,892 per store, with a 48% gross margin and 9% shrink.

SuperFloral Team
October 17, 2026

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Produce and Floral Show Opens Oct. 14 in Orlando

Produce and floral show crowd gathered in a large modern convention atrium

The produce and floral show returns to Orlando Oct. 14-16 on a new midweek schedule, with floral buyers and growers in the mix.

SuperFloral Team
October 6, 2026

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Business

IFPA Seeks Nominations for Floral Marketer of the Year

IFPA’s Floral Marketer of the Year Award honors professionals who are helping shape the…

SuperFloral Team
August 7, 2026

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IFPA

Floral Category Growth: Roses Up 13.6% and Arrangements Up 12.4% in Latest IFPA Data

Supermarket Floral Price Points, Margin and the Math Behind Both

Best Selling Grocery Roses, Bouquets and Arrangements

What the Canadian Flower Tariff at 50% Means for U.S. Floral Buyers

Christmas Floral Program Buyer’s Guide

Supermarket Floral Benchmarks Show 48% Margin, 9% Shrink and Uneven Regional Growth

Produce and Floral Show Opens Oct. 14 in Orlando

IFPA Seeks Nominations for Floral Marketer of the Year

Taiwan Orchid Breeders Look to Premium Overseas Markets

How Air Cargo Capacity Shapes What Flowers Cost You

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease