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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Browsing Tag

mass-market floral

30 posts
  • Editorial
  • Everyday Flowers

Poinsettia Holiday Program: Novelty Colors, Combo Containers and Fewer Growers

Poinsettia holiday program: poinsettias in a bright display space
A poinsettia holiday program in 2026 should account for novelty colors, combination containers and a shrinking grower base.
  • SuperFloral Team
  • October 16, 2026
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  • Industry News
  • Supply Chain

Market Wrap Up: Chrysanthemum Rules Shift as Dutch Flower Trade Recovers

Floral buyers discuss bouquet samples and inventory in a refrigerated distribution center; AI-generated illustration.
New chrysanthemum import rules take effect Nov. 9 as Dutch summer trading narrows the export decline. This week’s wrap up examines freight costs, workforce preparation and the checks floral buyers need next.
  • SuperFloral Team
  • October 16, 2026
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  • Industry News
  • Supply Chain

Peat Moss Supply: Canada’s Wet Season Trims Extraction as Trucking Costs Climb

Peat moss supply: plants growing in a greenhouse
Peat moss supply from Canada ran below expected extraction in most provinces this season, and trucking rates are up 29 percent.
  • SuperFloral Team
  • October 15, 2026
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  • Industry News
  • Marketing

Thanksgiving Floral Program Checklist for Grocery Buyers

Thanksgiving floral program: red poinsettia plant for holiday sales
Thanksgiving is Nov. 26, so this Thanksgiving floral program checklist covers what grocery buyers and suppliers should lock in now.
  • SuperFloral Team
  • October 6, 2026
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  • Events
  • Industry News

Produce and Floral Show Opens Oct. 14 in Orlando

Produce and floral show crowd gathered in a large modern convention atrium
The produce and floral show returns to Orlando Oct. 14-16 on a new midweek schedule, with floral buyers and growers in the mix.
  • SuperFloral Team
  • October 6, 2026
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  • Industry News
  • Supply Chain

Market Wrap Up: Sourcing Pressure Meets Digital Flower Trading

Floral buyers discuss bouquet samples and inventory in a refrigerated distribution center; AI-generated illustration.
Colombia announced financing support as Dutch packaging requirements took effect. This week’s wrap up explains what mass-market floral buyers should confirm about supplier terms, digital orders and collections.
  • SuperFloral Team
  • October 6, 2026
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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