Floral logistics shifted fast at the 2026 Valentine’s peak, with charters reaching 45% of capacity at Bogotá and Quito. Here is what buyers should ask before 2027.
How Air Cargo Capacity Shapes What Flowers Cost You
Browsing Tag
mass-market floral
30 posts
Kenya Flower Sourcing for Buyers of Roses, Markets and Freight
Kenya flower sourcing in numbers: roses make up about 69% of exports, and the Netherlands takes about 46%. A buyer’s profile of what the data says.
Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease
Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import transition. What mass-market floral teams should verify on freight, paperwork and receiving.
Grocery Floral Merchandising: 7 Display Moves That Sell
Grocery floral merchandising starts with the display: one in four shoppers calls in-store displays their main floral cue, per IFPA research.
Spray Roses: A Grocery Buyer’s Guide to Varieties, Vase Life and Handling
Spray roses add volume to grocery bouquets; here is what buyers should know about types, vase life and handling before committing volume.
Market Wrap Up: Freight Costs Rise as Flower Trading Gets More Precise
Air cargo rates and new grower and wholesaler case studies put delivered cost, product specifications and order visibility in focus for mass-market floral teams.
Valentine’s Flower Imports: How the Miami Pipeline Works and When to Set Your Order Dates
Valentine’s flower imports squeeze a year of rose volume into a few weeks. Here is how the Miami pipeline works and when grocery buyers should lock orders.
Floral Cold Chain Checklist: 12 Checks From Farm Truck to Store Cooler
Use this floral cold chain checklist to find where temperature slips between the farm truck, the cross-dock and the store cooler, and what to ask carriers.
Colombia Tariff Deal Could Be Signed in December: What Flower Buyers Should Do Now
A Colombia tariff deal could be signed in December, the trade minister says. Here is how grocery floral buyers should handle Valentine’s pre-books until then.
Floral Category Growth: Roses Up 13.6% and Arrangements Up 12.4% in Latest IFPA Data
Floral category growth is led by roses and arrangements in the latest IFPA Circana data, while potted plants and bulbs lag. See the numbers by segment and region.
Market Wrap Up: Winter Flowers Arrive as Holiday Shoppers Seek Value
Winter flowers enter the Dutch marketplace as U.S. holiday shoppers watch their budgets. Fresh signals for seasonal orders, auction workflows and freight checks.
Sourcing Flowers from Colombia: A Buyer’s Guide to Volume, Risk and the 12.5% Tariff
Sourcing flowers from Colombia now means weighing a 12.5% U.S. tariff, higher wages and a stronger peso against the origin’s unmatched volume.
