From marketing to customer insights, florists are discovering that AI might be the newest tool helping their flower shops grow and bloom.
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Do you know where flowers come from? Watch this video to find out.
In this wonderful educational piece, Ball shows us what they do, but even further, this video explains to everyone what is behind flowers. Where they come from and the research and development that it takes to get a new flower or improved genetics into the market. Ball hopes this video will help the industry understand the role of breeders by tracking what they do from the initial stages of flowers that are most often taken for granted!
Kansas Hy-Vee Store Features Innovative Staff
Learn how this floral department is blooming, partly due to the freedom it has to customize its offerings to its specific clientele. Read and watch the full interview with Kathy Buning, floral manager of Hy-Vee in St. Olathe, Kansas. [FULL VIDEO…]