Market 32 and Price Chopper have awarded $15,000 to three New York youth soccer organizations through a customer nomination sweepstakes. Each organization will receive $5,000 for its programs, players and community, the supermarket company announced Sept. 25.
More than 300 organizations were nominated by customers across the retailer’s 128 stores. The customers who nominated the winning organizations also received $500 Market 32 and Price Chopper gift cards.
The grant recipients
- Alleycats Soccer Club — Albany, New York; nominated by Alicia Suarez.
- Richfield Youth Sports — Richfield Springs, New York; nominated by Ivy Lafrance.
- Latham Circle Soccer Club — Latham, New York; nominated by Pamela Fitzsimmons.
Market 32 and Price Chopper said the grants may be used for youth soccer programming, equipment, field improvements, player development or other team needs.
“These grants recognize the important role youth sports organizations play in building confidence, teamwork, and community connections.”
Blaine Bringhurst, president of Market 32 and Price Chopper
The sweepstakes allowed customers to nominate local programs and earn bonus entries by purchasing participating products. The initiative is part of the company’s Market 32 Cares and Price Chopper Cares community programs.
Grant presentation photos
Source: Market 32 and Price Chopper’s youth soccer grant announcement, Sept. 25, 2026.
For a separate example of floral-industry investment in consumer engagement, read Bellaflor Group Joins That Flower Feeling Campaign With $1,000 Monthly Pledge.
Travis Rigby is the publisher of SuperFloral, the news source for the mass-market floral industry. He leads its website and weekly newsletter, covering what matters to growers, breeders, supermarket floral buyers and category managers. Travis studied journalism at the University of Utah, founded and led PosterGarden.com for 27 years, and is president of FlowerBox.com.
