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supermarket floral
6 posts
Grocery Floral Merchandising: 7 Display Moves That Sell
Grocery floral merchandising starts with the display: one in four shoppers calls in-store displays their main floral cue, per IFPA research.
Spray Roses: A Grocery Buyer’s Guide to Varieties, Vase Life and Handling
Spray roses add volume to grocery bouquets; here is what buyers should know about types, vase life and handling before committing volume.
Floral Category Growth: Roses Up 13.6% and Arrangements Up 12.4% in Latest IFPA Data
Floral category growth is led by roses and arrangements in the latest IFPA Circana data, while potted plants and bulbs lag. See the numbers by segment and region.
Winning the Holiday Table: How Mass-Market Floral Can Turn Centerpieces Into a Category Driver
Holiday meal shoppers already walk past the floral department. Category managers who plan centerpieces as a program — with tiered pricing, smart placement and a sell-through plan — can capture the table.
Market 32 and Price Chopper Award $15,000 in Grants to Youth Soccer Organizations
Market 32 and Price Chopper awarded three $5,000 grants to New York youth soccer organizations following a customer nomination sweepstakes.