A poinsettia holiday program for 2026 faces a changing plant: novelty colors are taking share from classic red, combination containers are among top sellers, and the grower base keeps consolidating, according to a recent season recap from Oasis Grower Solutions.
Neither that recap nor the new variety catalog reviewed here reports mass-market sales data. Both are written mainly for growers, so the buyer implications below are SuperFloral’s reading of their findings.
Why poinsettias still anchor holiday plant sales
Poinsettias sell more units each year than any other potted flowering plant, and account for more than one-fifth of U.S. potted flowering plants sold annually, Oasis Grower Solutions wrote, citing USDA’s Commercial Floriculture Survey. Oasis is a Smithers-Oasis business that sells products used in the category. Its recap was published Dec. 22, 2025.
The retail selling season is typically six to eight weeks, the recap said. That short window leaves little room to correct a wrong color mix or a late delivery.
Color and format are moving beyond red
Novelty colors are increasingly top sellers, and reds no longer always lead, the recap said. It named mint green, lemon yellow and marbled bracts, plus autumn oranges and golds that extend the season.
Breeders are still developing modern reds with dark foliage, ranging from blue-red to orange-red to deep wine. New red and non-red varieties share traits such as early color, late-developing cyathia and upright habits that suit sleeving, according to the recap.
Combination containers were among top sellers, including bowls that pair poinsettias with lemon cypress, long-lasting tropicals or succulents. Painted poinsettias also remain appealing, the recap said. Buyers who built fall container programs may find the same assembly skills apply.
New varieties and a shrinking grower base
Selecta One released a 50-page 2026 poinsettia catalog, according to Greenhouse Grower. New varieties include Sky Pink, Christmas Royale, a dark red, and Christmas Aurora Princess, which the catalog highlights for shelf life at retail.
The number of poinsettia growers is declining because of attrition, shifts to other crops and consolidation, Oasis said, adding that fewer growers does not necessarily mean fewer poinsettias. It also noted a recently announced merger of two growers that together typically produce several million poinsettias a year, which will market 2026 production under one brand.
For buyers, consolidation can change who supplies a program and under what label, so supplier details are worth confirming now. SuperFloral’s Thanksgiving floral program checklist covers the nearer holiday window.
Takeaways: planning your poinsettia holiday program
- Ask suppliers whether grower mergers change the brand, tag or ship dates for your 2026 order.
- Keep a classic red core but test one or two novelty colors in a limited set of stores.
- Request retail shelf-life information for new varieties before expanding them.
- Check which varieties suit your sleeving or packaging setup.
- Test combination containers only where labor and shrink data support them, and track results against your last poinsettia holiday program.
Sources: Oasis Grower Solutions; Greenhouse Grower.
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
