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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Supply Chain

The Netherlands’ Huge Flower Sector Wilts As Coronavirus Hurts Business

The Netherlands' Huge Flower Sector Wilts As Coronavirus Hurts Business
Flowers are being destroyed at the flower auction in Aalsmeer, Netherlands, on…
  • SuperFloral Team
  • April 19, 2020
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  • Supply Chain

Where Have All the Flowers Gone?

Where Have All the Flowers Gone?
There are no hugs, but there are flowers. My days have been…
  • SuperFloral Team
  • April 19, 2020
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  • Supply Chain

The Flower Fields in Carlsbad go virtual

The Flower Fields in Carlsbad go virtual
(Eduardo Contreras/The San Diego Union-Tribune) Annual floral attraction that drew nearly 300,000…
  • SuperFloral Team
  • April 19, 2020
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  • Business

Supermarkets, grocery stores are shifting hours, adding hours for seniors and have purchase limits. What you need to know. (April 17, 2020)

Supermarkets, grocery stores are shifting hours, adding hours for seniors and have purchase limits. What you need to know. (April 17, 2020)
During the coronavirus outbreak in New Jersey , certain businesses, including grocery…
  • SuperFloral Team
  • April 19, 2020
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  • Supply Chain

Digging for diamonds: Plants chosen for Arkansas growers found at local nurseries

Digging for diamonds: Plants chosen for Arkansas growers found at local nurseries
Pachystachys lutea is better known as Golden Shrimp or lollipop plant. It’s…
  • SuperFloral Team
  • April 19, 2020
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  • Supply Chain

Skagit Valley tulip growers navigate challenging season

Skagit Valley tulip growers navigate challenging season
Tulips grow in a greenhouse at RoozenGaarde on Friday. The farm has…
  • SuperFloral Team
  • April 19, 2020
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  • Business

The Secret Of Flowers: They Cause Us To Feel Happiness

The Secret Of Flowers: They Cause Us To Feel Happiness
In the midst of the COVID-19 pandemic, E. Shaunn Alderman, associate publisher…
  • SuperFloral Team
  • April 19, 2020
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  • Supply Chain

Gladiolus: the Summer Bulb of the Year

Gladiolus: the Summer Bulb of the Year
The Gladiolus is such a popular summer bulb that flower bulb specialists…
  • SuperFloral Team
  • April 12, 2020
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  • Supply Chain

Financial Support Necessary for Ornamental Horticulture Producers During COVID-19 Pandemic

Financial Support Necessary for Ornamental Horticulture Producers During COVID-19 Pandemic
The International Association of Horticultural Producers (AIPH) recognises that many governments have…
  • SuperFloral Team
  • April 12, 2020
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  • Supply Chain

New Hampshire Researchers Studying Cold-Hardy Hydrangeas

New Hampshire Researchers Studying Cold-Hardy Hydrangeas
Hydrangea Paniculata Zinfin Doll (Proven Winners ColorChoice Shrubs) University of New Hampshire…
  • SuperFloral Team
  • April 12, 2020
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  • Business

Why You Should Consider Picking Up a Bouquet on Your Next Grocery Run

Why You Should Consider Picking Up a Bouquet on Your Next Grocery Run
Just about everyone in the country can say their life has been…
  • SuperFloral Team
  • April 12, 2020
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  • Supply Chain

2019 Top annuals

2019 Top annuals
Trial garden managers from across the country share standout perennials and annuals…
  • SuperFloral Team
  • April 12, 2020
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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