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Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Supply Chain

Where Have 140 Million Dutch Tulips Gone? Crushed by the Coronavirus

Where Have 140 Million Dutch Tulips Gone? Crushed by the Coronavirus
Ilvy Njiokiktjien for The New York Times AMSTERDAM — For tulip growers…
  • SuperFloral Team
  • April 12, 2020
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  • Supply Chain

Sakata Seed America donates masks and gloves to support COVID-19 response

Sakata Seed America donates masks and gloves to support COVID-19 response
Sakata Seed America is doing its part to support medical professionals and…
  • SuperFloral Team
  • April 5, 2020
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  • Supply Chain

Pinchbeck, Pode Hole and Spalding area growers are looking for new ways to keep going during the coronavirius crisis and appeal for people’s support

Pinchbeck, Pode Hole and Spalding area growers are looking for new ways to keep going during the coronavirius crisis and appeal for people's support
Residents across South Holland are being urged to continue to support the…
  • SuperFloral Team
  • April 5, 2020
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  • Supply Chain

Ornamental growers lose millions as coronavirus lockdown hits at height of the season

Ornamental growers lose millions as coronavirus lockdown hits at height of the season
Garden centre closures are "devastating" British growers who were at peak production…
  • SuperFloral Team
  • March 28, 2020
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  • Supply Chain

Survey Reveals the True Horror of Coronavirus Pandemic to the Ornamental Horticulture Industry

Survey Reveals the True Horror of Coronavirus Pandemic to the Ornamental Horticulture Industry
Sales for ornamentals growers are expected to be down around 50% this…
  • SuperFloral Team
  • March 28, 2020
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  • Business

Town of Lincoln paying it forward with the #CanadianFlowerBoostChallenge

Town of Lincoln paying it forward with the #CanadianFlowerBoostChallenge
During these difficult times the smallest gift can brighten someone’s day. That’s…
  • SuperFloral Team
  • March 28, 2020
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  • Supply Chain

Terra Nova Nurseries debuts new echinacea, ‘Dark Shadow Wicked’

Terra Nova Nurseries debuts new echinacea, 'Dark Shadow Wicked'
Echinacea ‘Dark Shadows Wicked’ from Terra Nova Nurseries In a press release,…
  • SuperFloral Team
  • March 28, 2020
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  • Business

American flower industry suffering staggering losses

American flower industry suffering staggering losses
The coronavirus (COVID-19) outbreak has American consumers focused on purchasing necessities like…
  • SuperFloral Team
  • March 28, 2020
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  • Supply Chain

California’s flower industry gutted from coronavirus as local farms wilt under financial losses

California's flower industry gutted from coronavirus as local farms wilt under financial losses
California is the bouquet of the flower industry in the United States.…
  • SuperFloral Team
  • March 28, 2020
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  • Supply Chain

Bloomia to brighten Fredericksburg with free tulips Saturday

Bloomia to brighten Fredericksburg with free tulips Saturday
A commercial grower in King George County will use some “flower power”…
  • SuperFloral Team
  • March 28, 2020
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  • Supply Chain

Growing Your Garden: Drive-thru flowers — share the joy

Growing Your Garden: Drive-thru flowers — share the joy
“Not all of us can do great things. But we can do…
  • SuperFloral Team
  • March 28, 2020
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  • Business

PMA Members From 21 Countries Discuss Industry Response to COVID-19 at Virtual Town Hall

PMA Members From 21 Countries Discuss Industry Response to COVID-19 at Virtual Town Hall
Newark, Del. – Produce Marketing Association (PMA) convened its members from across…
  • SuperFloral Team
  • March 28, 2020
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
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Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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