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Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Supply Chain

Latest CAST Update: Plant Breeders Planning for Virtual Spring Trials Experience

Latest CAST Update: Plant Breeders Planning for Virtual Spring Trials Experience
The 2020 California Spring Trials (CAST) may be cancelled as an in-person…
  • SuperFloral Team
  • March 28, 2020
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  • Business

Millions of plants being left at nurseries as supermarkets prioritize different needs in face of the COVID-19 crisis

Millions of plants being left at nurseries as supermarkets prioritize different needs in face of the COVID-19 crisis
Erin Caird stands among hundreds of potted Hydrangea flowers at the Por…
  • SuperFloral Team
  • March 28, 2020
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  • Supply Chain

Features Biocontrols Flowers Management PGRs Growing profits from poinsettia

Features Biocontrols Flowers Management PGRs Growing profits from poinsettia
One cutting in a 6.5” pot has 10 blooms and can easily…
  • SuperFloral Team
  • March 15, 2020
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  • Supply Chain

Life In Carlsbad: The Flower Fields

Life In Carlsbad: The Flower Fields
The flower fields have been around for 50 years. The Flower Fields…
  • SuperFloral Team
  • March 15, 2020
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  • Supply Chain

Bedding plant event at WD Smith hears latest on growing media and new varieties

Bedding plant event at WD Smith hears latest on growing media and new varieties
On 10 March, Bulrush, AHDB and Sakata spoke on growing media and…
  • SuperFloral Team
  • March 15, 2020
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  • Supply Chain

New Varieties

New Varieties
Allium schoenoprasum Ornamental One Series Chive Jelitto has focused on multiple use…
  • SuperFloral Team
  • March 15, 2020
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  • Business

Tips to keep your flowers fresh longer

Tips to keep your flowers fresh longer
Have you received a beautiful bouquet from your home floral art magazine…
  • SuperFloral Team
  • March 15, 2020
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  • Supply Chain

More Plant Breeders and Host Sites Pull Out of California Spring Trials

More Plant Breeders and Host Sites Pull Out of California Spring Trials
Concerns about COVID-19 ( coronavirus ) continue to disrupt plans for the…
  • SuperFloral Team
  • March 15, 2020
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  • Supply Chain

Indiana Bulletin Board

Indiana Bulletin Board
Caption Planting Native Plants for Pollinators will be among the topics at…
  • SuperFloral Team
  • March 15, 2020
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  • Supply Chain

A look at lighting

A look at lighting
photo © warloka79 | adobe stock Since light is the driving source…
  • SuperFloral Team
  • March 15, 2020
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  • Supply Chain

Daffodil festival: How a green-fingered Scots soldier left a blooming marvellous global legacy

Daffodil festival: How a green-fingered Scots soldier left a blooming marvellous global legacy
Another spring and another display of the annual show of daffodills at…
  • SuperFloral Team
  • March 15, 2020
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  • Supply Chain

Gardening | Inspiration blooms in new book on growing, arranging flowers

Gardening | Inspiration blooms in new book on growing, arranging flowers
Diana Lockwood For The Columbus Dispatch Mar 15, 2020 at 5:46 AM…
  • SuperFloral Team
  • March 15, 2020
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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