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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Supply Chain

Dümmen Orange and Avalanche+ Growers Continue Successful Partnership

Dümmen Orange and Avalanche+ Growers Continue Successful Partnership
Dümmen Orange and the Avalanche+ growers cooperative are extending their partnership for…
  • SuperFloral Team
  • December 2, 2019
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  • Supply Chain

Why Kashmir’s Saffron Fields Are Shrinking

Why Kashmir's Saffron Fields Are Shrinking
A group of growers sitting together to collect saffron from flowers. Photo:…
  • SuperFloral Team
  • December 2, 2019
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  • Business

Saying it with roses

Saying it with roses
“Golden Celebration”. Photo: Peter McIntosh There are many special occasions and milestones…
  • SuperFloral Team
  • November 29, 2019
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  • Supply Chain

Farmgirl Flowers’ limited “menu” approach is a blooming success

Farmgirl Flowers’ limited “menu” approach is a blooming success
After being let down by the leading e-commerce companies time after time,…
  • SuperFloral Team
  • November 29, 2019
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  • Supply Chain

Bushfire-ravaged community embrace blooming wildflowers as symbol of hope

Bushfire-ravaged community embrace blooming wildflowers as symbol of hope
Photo: A Christmas bell wildflower has flourished at bushfire ravaged Lake Cathie.…
  • SuperFloral Team
  • November 28, 2019
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  • Business

Food City preparing to open Wednesday, Dec. 4

Food City preparing to open Wednesday, Dec. 4
The new Food City store, located at Lovers Lane and Dews Ponds…
  • SuperFloral Team
  • November 28, 2019
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  • Supply Chain

Searching for the Ghost Orchids of the Everglades

Searching for the Ghost Orchids of the Everglades
Planet Earth Clinging to survival in shrinking swamps, ghost orchids are so…
  • SuperFloral Team
  • November 26, 2019
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  • Supply Chain

‘We’re pretty festive,’ greenhouse grower says of 50,000 poinsettias

'We're pretty festive,' greenhouse grower says of 50,000 poinsettias
BROOKFIELD, N.S. — It’s not Christmas season until the poinsettias hit the…
  • SuperFloral Team
  • November 24, 2019
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  • Business

Giant Opening Broomall Store Dec 6

Giant Opening Broomall Store Dec 6
(Shutterstock) BROOMALL, PA — A new grocer is coming to Broomall and…
  • SuperFloral Team
  • November 24, 2019
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  • Supply Chain

Top rose of 2019 will be named at Palmerston North trial grounds

Top rose of 2019 will be named at Palmerston North trial grounds
DAVID UNWIN/STUFFThere were hundreds of beautiful roses on display at the Rose…
  • SuperFloral Team
  • November 24, 2019
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  • Business

Leevers Locavore Plans Opening in Time for Thanksgiving Shopping

Leevers Locavore Plans Opening in Time for Thanksgiving Shopping
Leevers Locavore opens on November 21, 2019. Mark Antonation Denver’s north side…
  • SuperFloral Team
  • November 21, 2019
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  • Supply Chain

Top-Performing Annuals from the University of Minnesota’s Summer Trials

Top-Performing Annuals from the University of Minnesota’s Summer Trials
Begonia x benariensis ‘Big Pink Bronze Leaf’ For nearly 100 years, horticulture…
  • SuperFloral Team
  • November 21, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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