SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.

Do you know where flowers come from? Watch this video to find out.

In this wonderful educational piece, Ball shows us what they do, but even further, this video explains to everyone what is behind flowers. Where they come from and the research and development that it takes to get a new flower or improved genetics into the market. Ball hopes this video will help the industry understand the role of breeders by tracking what they do from the initial stages of flowers that are most often taken for granted!
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