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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Supply Chain

Hydrangeas: Whopper of a bloomer

Hydrangeas: Whopper of a bloomer
WHEN one talks about growing a whopper of a flower, nothing resembles…
  • SuperFloral Team
  • November 10, 2019
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  • Supply Chain

Flowers looking tired? How to extend their vase life

Flowers looking tired? How to extend their vase life
Nov 10, 2019 at 8:59 AM Fresh cut flower arrangements are fleeting,…
  • SuperFloral Team
  • November 10, 2019
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  • Business

Margaritaville Publix opens in Daytona

Margaritaville Publix opens in Daytona
More than 100 people lined up to shop at the long-awaited Publix…
  • SuperFloral Team
  • November 10, 2019
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  • Supply Chain

URI researchers: Rhode Island conditions excellent for growing world’s most expensive spice

URI researchers: Rhode Island conditions excellent for growing world’s most expensive spice
Close-up of the crocus-like saffron flower KINGSTON, R.I. – November 6, 2019…
  • SuperFloral Team
  • November 6, 2019
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  • Supply Chain

Keep fresh-cut flowers fresh longer

Keep fresh-cut flowers fresh longer
2 Photos This lush assortment of freshly cut hydrangeas, photographed Aug. 14,…
  • SuperFloral Team
  • November 6, 2019
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  • Business

Managing and Selling to Gen Y

Millennials, with their unique traits and mind-sets, are forcing companies to change offerings, both on the sales floor and in the workplace. To learn how to better sell to market, read on […]
  • SuperFloral Team
  • November 6, 2019
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  • Business

Rouses Market Opens 1st College-Themed Store

Rouses Market Opens 1st College-Themed Store
Photograph courtesy of Rouses Market Rouses Market is honoring Nicholls State University…
  • SuperFloral Team
  • November 5, 2019
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  • Business

New grocery store Fry’s Food and Drug now open in Central City

New grocery store Fry’s Food and Drug now open in Central City
A new grocery store, drugstore and deli has made its debut in…
  • SuperFloral Team
  • November 5, 2019
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  • Business

Big Y opens two new stores, hires 225 employees

Big Y opens two new stores, hires 225 employees
8/1/2019 – Longmeadow -The checkout line at the Longmeadow Big Y. The…
  • SuperFloral Team
  • November 5, 2019
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  • Supply Chain

MeshTek Labs Deploys Smart Lighting Network in California Greenhouse

MeshTek Labs Deploys Smart Lighting Network in California Greenhouse
Dallas-based MeshTek Labs (a B2B spin out of Ilumi) has built a…
  • SuperFloral Team
  • November 5, 2019
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  • Supply Chain

Flowers looking tired? How to extend their vase life

Flowers looking tired? How to extend their vase life
Fresh cut flower arrangements are fleeting, but you can keep them lively…
  • SuperFloral Team
  • November 4, 2019
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  • Business

Gorgeous (and Affordable!) Fall Table Decorations You Won’t Want to Put Away Once the Season Is Over

Gorgeous (and Affordable!) Fall Table Decorations You Won't Want to Put Away Once the Season Is Over
Real Simple Home Cleaning Gorgeous (and Affordable!) Fall Table Decorations You Won’t…
  • SuperFloral Team
  • November 4, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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