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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Supply Chain

Know your tulips: bulb growers issue advice to avoid ‘flower fraud’

Know your onions: bulb growers issue advice to avoid ‘flower fraud’
Plastic tulips are more likely to bloom. Photo: Senay Boztas Black and…
  • SuperFloral Team
  • October 17, 2019
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  • Industry News
  • Business

Ecuador protests end after reversal of fuel subsidies law

Thanks to a deal helped in part by the United Nations and The Roman Catholic Church, the violence and protests in Ecuador is over after the government agreed to restore fuel subsidies to placate indigenous leaders. The indigenous leaders in Ecuador have been responsible in the past for the downfall of multiple governments. […]
  • SuperFloral Team
  • October 16, 2019
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  • Business

Renovated Sendik’s Food Market at The Corners of Brookfield offers experiences along with groceries

Renovated Sendik's Food Market at The Corners of Brookfield offers experiences along with groceries
Skip to main content Customers visiting the Sendik’s at The Corners of…
  • SuperFloral Team
  • October 16, 2019
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  • Industry News

Making interactive, beautiful proposals that lead to increased booking is easier than ever

First Impressions  We’ve all heard about the importance of first impressions. We…
  • SuperFloral Team
  • October 16, 2019
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  • Supply Chain

First Faux-Fresh Partnership Blooms at High Point Market

First Faux-Fresh Partnership Blooms at High Point Market
Floral designer Ed Glenn, CEO of New Growth Designs, has collaborated with…
  • SuperFloral Team
  • October 15, 2019
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  • Supply Chain

How Chrysal Contributes to a Sustainable Chain

How Chrysal Contributes to a Sustainable Chain
Naarden – Sustainability comes first at Chrysal. With our products we are…
  • SuperFloral Team
  • October 14, 2019
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  • Supply Chain

The sultry plant that will break your heart

The sultry plant that will break your heart
The hibiscus Petit Orange is part of a line of smaller-flowered, more…
  • SuperFloral Team
  • October 14, 2019
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  • Business

New Food Lion Grand Opening in Raleigh on October 16 with gift card giveaway

New Food Lion Grand Opening in Raleigh on October 16 with gift card giveaway
The new Food Lion on Falls of Neuse Rd. is having their…
  • SuperFloral Team
  • October 14, 2019
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  • Supply Chain

Greenyard divests UK flower biz to Yellow Holdings

Greenyard divests UK flower business
Greenyard has announced that it has successfully divested Greenyard Flowers UK to…
  • SuperFloral Team
  • October 14, 2019
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  • Business
  • Industry News

Expoflores declares itself in a state of emergency as floral farms hit by violence in Ecuador

In a press release issued by Expoflores, October 10, 2019, it declares…
  • SuperFloral Team
  • October 11, 2019
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  • Business

Maple Grove HyVee to officially open Oct. 15

Maple Grove HyVee to officially open Oct. 15
The new HyVee store in Maple Grove is set to open next…
  • SuperFloral Team
  • October 10, 2019
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  • Business

Grand opening of Centro Arlington Harris Teeter store in Arlington, Va.

Grand opening of Centro Arlington Harris Teeter store in Arlington, Va.
Harris Teeter is proud to welcome shoppers to its Centro Arlington Shopping…
  • SuperFloral Team
  • October 10, 2019
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  • Industry News

Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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