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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Business

Fall Floral Pumpkin Workshop: Halloween Edition

Create a pumpkin centerpiece that will have your home looking goulishly boo-tiful…
  • SuperFloral Team
  • October 28, 2019
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  • Supply Chain

Marigold harvest a gift to workers who have kept Mellano blooming for 50 years

Marigold harvest a gift to workers who have kept Mellano blooming for 50 years
Noemi Molina tosses marigolds that she cut on to a pile that…
  • SuperFloral Team
  • October 28, 2019
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  • Industry News

Have fun with ‘bud-blooming’ heathers

Have fun with 'bud-blooming' heathers
Heather is a great addition to a fall container. First off, I…
  • SuperFloral Team
  • October 25, 2019
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  • Supply Chain

Peony producer reflects on three decades as Tasmania’s leading flower grower

Peony producer reflects on three decades as Tasmania's leading flower grower
Peter Botting at his peony farm in Forth, Tasmania. As the flower…
  • SuperFloral Team
  • October 25, 2019
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  • Business

Strack & Van Til overhauls St. John store to feature more organic and keto food, non-dairy milk and trendy items

Strack & Van Til overhauls St. John store to feature more organic and keto food, non-dairy milk and trendy items
Strack & Van Til store director Kevin Grace, left, and President and…
  • SuperFloral Team
  • October 25, 2019
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  • Business

Foster’s Camana Bay to open on 31 Oct

Foster’s Camana Bay to open on 31 Oct
Foster’s is opening its new 60,000 square foot supermarket in Camana Bay…
  • SuperFloral Team
  • October 25, 2019
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  • Events
  • Events

Floral Training and Mass-Market Retail

Here are seven tips for teaching your staff how to properly care for cut flowers at the floral department level. Read on […]
  • SuperFloral Team
  • October 23, 2019
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  • Supply Chain

You can have a fun bud-blooming time this winter

You can have a fun bud-blooming time this winter
First off, I suspect you would like an explanation of what the…
  • SuperFloral Team
  • October 22, 2019
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  • Supply Chain

Sam McGredy obituary: Champion Rose breeder with an irreverent streak

Sam McGredy obituary: Champion Rose breeder with an irreverent streak
McGredy’s expertise was partnered with a flair for publicity Sam McGredy was…
  • SuperFloral Team
  • October 22, 2019
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  • Business

Big Y names new VP of fresh foods, district sales and merchandising mentor

Big Y names new VP of fresh foods, district sales and merchandising mentor
Eric A. Swensen has been named Big Y Foods’ vice president of…
  • SuperFloral Team
  • October 22, 2019
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  • Business
  • Industry News

Micky Byland named PMA Floral Marketer of the Year

ANAHEIM, CA. –-Micky Byland, senior vice-president of sales at N.G. Heimos Greenhouses…
  • SuperFloral Team
  • October 22, 2019
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  • Supply Chain

Evigence and Jarja Floral partner to redefine floral freshness monitoring

Hoboken, N.J. + Simcoe ON – PMA Fresh Summit, Booth #126 –…
  • SuperFloral Team
  • October 17, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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