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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Supply Chain

Questions with Alec Charais

Questions with Alec Charais
BloomStruck Research indicates that shrubs in mixed containers have piqued the interest…
  • SuperFloral Team
  • October 10, 2019
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  • Supply Chain

An interview with Toine Overgaag

An interview with Toine Overgaag
Photo courtesy of Toine Overgaag Heading into 2020, Carpinteria, California-based orchid grower,…
  • SuperFloral Team
  • October 10, 2019
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  • Supply Chain

Bryan’s Florist’s deep roots in Northwest Indiana stretch back 70 years

Bryan's Florist's deep roots in Northwest Indiana stretch back 70 years
A crowd gathered at the Bryan’s Florist in Hobart this weekend to…
  • SuperFloral Team
  • October 8, 2019
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  • Supply Chain

Koen Pack’s Hydropaper sleeves nominated for Greenovation Awards

In collaboration with customers and suppliers, Koen Pack has developed a series…
  • SuperFloral Team
  • October 7, 2019
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  • Supply Chain

LakewoodAlive’s Flower Blossoms Program Enjoys Vibrant 13th Year

LakewoodAlive's Flower Blossoms Program Enjoys Vibrant 13th Year
(Photo by Paula Reed) For four months this summer, Downtown Lakewood enjoyed…
  • SuperFloral Team
  • October 7, 2019
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  • Supply Chain

Hunting the Elusive Orchid

Hunting the Elusive Orchid
Watch any TV show or movie where the protagonist goes to the…
  • SuperFloral Team
  • October 7, 2019
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  • Supply Chain

A sneak preview of the 2019 Canadian Greenhouse Conference

A sneak preview of the 2019 Canadian Greenhouse Conference
The Canadian Greenhouse Conference is celebrating its 40th anniversary! Forty years is…
  • SuperFloral Team
  • October 6, 2019
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  • Supply Chain

Giving away free buckwheat plants to help save the butterflies in Orange County

Giving away free buckwheat plants to help save the butterflies in Orange County
If you have a plant-related class, garden tour or other event you’d…
  • SuperFloral Team
  • October 4, 2019
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  • Business

Review board wary of Safeway’s big push

Review board wary of Safeway's big push
Image courtesy of Runberg Architecture Group: The West Design Review Board is…
  • SuperFloral Team
  • October 4, 2019
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  • Industry News

How to Force Long-Day Perennials into Flower with High-Intensity LEDs

How to Force Long-Day Perennials into Flower with High-Intensity LEDs
Growers who force perennials into flower know they will fly off the…
  • SuperFloral Team
  • October 4, 2019
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  • Supply Chain

The Waterbury Garden Club Holiday Tea and Floral Demonstration – “Holiday Decorations from Nature’s Bounty”

The Waterbury Garden Club Holiday Tea and Floral Demonstration – “Holiday Decorations from Nature's Bounty”
The Waterbury Garden Club will be presenting their Annual Holiday Tea &…
  • SuperFloral Team
  • October 3, 2019
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  • Supply Chain

Sutcliffe Floral celebrates 75 years

Sutcliffe Floral celebrates 75 years
Kelly Tulloss stands in the prep area of her flower shop, Sutcliffe…
  • SuperFloral Team
  • October 2, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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