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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Business

A Quick Shopper’s Guide to Arizona Grocery Stores

A Quick Shopper's Guide to Arizona Grocery Stores
Get ready to hit the aisle. Lauren Cusimano We assume if you’re…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

Fleurs de Villes’ Floral Couture Launches at 900 North Michigan Shops Featuring Chicago’s Top Luxury Florists

Fleurs de Villes’ Floral Couture Launches at 900 North Michigan Shops Featuring Chicago’s Top Luxury Florists
CHICAGO, USA – ​Stop and smell the roses at ​ Fleurs de…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

Sunflowers in October? Re-bloomers create deja vu in the garden

Sunflowers in October? Re-bloomers create deja vu in the garden
‘SunBelievable Brown Eyed Girl’ is an annual sunflower that grows 3 feet…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

Plotlines: Tribute to acclaimed rose expert Susan Irvine

Plotlines: Tribute to acclaimed rose expert Susan Irvine
Susan Irvine contributed to saving many long-lost roses and also created some…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

The perfect plant? Bromeliads can be ignored for months

The perfect plant? Bromeliads can be ignored for months
It took plant breeder Robert Larnach 16 years to develop a vriesea…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

How to Prune Garden Roses

It’s no secret that roses are falling back in fashion with home…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

Here comes the sun(flower)

Here comes the sun(flower)
Jackie Wheelin and her husband Jim pose with their children Sam, 5,…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

Perking up fall — with color: Arkansas Diamonds program promotes plants that thrive here

Perking up fall — with color: Arkansas Diamonds program promotes plants that thrive here
Mounds of mums are showing up at garden centers across Arkansas, in…
  • SuperFloral Team
  • September 22, 2019
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  • Industry News

Danziger wins two gold medals at Flowers EXPO Russia

Danziger wins two gold medals awards in the “Novelty of the Year”…
  • SuperFloral Team
  • September 19, 2019
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  • Supply Chain

Selecta’s legendary Petunia family grows with SKYfamily

Selecta one has added the SKYfamily of Petunias to its breeding family.…
  • SuperFloral Team
  • September 19, 2019
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  • Supply Chain

Grower exposes the sex lives of orchids

Grower exposes the sex lives of orchids
MURRAY WILSON/STUFFOrchid expo organiser Allan Rae explains the lengths orchids go to…
  • SuperFloral Team
  • September 15, 2019
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  • Business

Giant Food Announces New Store Opening in Owings Mills, Md.

Giant Food Announces New Store Opening in Owings Mills, Md.
LANDOVER, Md., Aug. 19, 2019 /PRNewswire/ — Giant Food , the leading…
  • SuperFloral Team
  • September 15, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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