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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Supply Chain

Hydrangeas: A fast mover

Hydrangeas: A fast mover
Photos courtesy of Centerton Nursery Photos courtesy of Centerton Nursery Photos courtesy…
  • SuperFloral Team
  • September 15, 2019
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  • Supply Chain

Carolus, one of Cornell’s “corpse flowers,” blooming again soon

Carolus, one of Cornell’s “corpse flowers,” blooming again soon
Cornell University has rare titan arum, or corpse flower, plants, and one…
  • SuperFloral Team
  • September 15, 2019
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  • Supply Chain

Local Flowers Make Local Weddings Bloom

Local Flowers Make Local Weddings Bloom
When choosing flowers for a wedding, local flowers are the more environmentally…
  • SuperFloral Team
  • September 15, 2019
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  • Supply Chain

Healthy crops on the Central Coast

Healthy crops on the Central Coast
Photo courtesy of Lance Runels Glad-A-Way Gardens grows annually on about 500…
  • SuperFloral Team
  • September 15, 2019
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  • Business

Downtown Syracuse is getting a grocery store—and more

Downtown Syracuse is getting a grocery store—and more
Jacob Pucci SYRACUSE, N.Y. – The lack of a full-fledged grocery store…
  • SuperFloral Team
  • September 15, 2019
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  • Supply Chain

Mayesh Seattle Opening Celebration Announced

Mayesh Grand Opening
Earlier this year, Mayesh Wholesale Florist revealed its intentions to open a…
  • SuperFloral Team
  • September 13, 2019
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  • Industry News

SMITHERS-OASIS ENTERS INTO EXCLUSIVE TECHNOLOGY EVALUATION AGREEMENT WITH FLORASCENTIALS

Randy Weiss
WALTERBORO, S.C. – September 2019 – FLORALIFE®, a division of Smithers-Oasis Company, a worldwide…
  • SuperFloral Team
  • September 12, 2019
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  • Industry News

Bee Vectoring Technologies Gets EPA Approval for its Bee-Delivered Fungicide

Bee Vectoring Technologies Gets EPA Approval for its Bee-Delivered Fungicide
End of June 2012 bumble and cran 007 Bee Vectoring Technologies (BVT),…
  • SuperFloral Team
  • September 9, 2019
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  • Supply Chain

Garden Q&A: Why would you put ice on tropical orchids?

Garden Q&A: Why would you put ice on tropical orchids?
Stokes’ aster can be difficult to find but is a low-maintenance addition…
  • SuperFloral Team
  • September 9, 2019
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  • Supply Chain

Repeat blooming plants gaining fans with plant growers and gardeners

Repeat blooming plants gaining fans with plant growers and gardeners
Summer Crush is the latest in the series of Endless Summer hydrangeas.…
  • SuperFloral Team
  • September 9, 2019
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  • Business

Ted Balistreri on why Sendik’s is already renovating at The Corners

Ted Balistreri on why Sendik’s is already renovating at The Corners
Ted Balistreri, co-owner at Sendik’s. Last updated on August 26th, 2019 at…
  • SuperFloral Team
  • September 9, 2019
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  • Supply Chain

Petunias: A Classic

Petunias: A Classic
Deeply Rooted When you think Petunia what do you think of? For…
  • SuperFloral Team
  • September 9, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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