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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Supply Chain

More flowers, more revenue

More flowers, more revenue
Photos courtesy of Bailey Nursery When a plant brand lives up to…
  • SuperFloral Team
  • August 30, 2019
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  • Industry News

Water Ways Receives a CDN $1,500,000 Purchase Order for High Tech Water Treatment Solutions From One of South America’s Leading Flower Growers

Water Ways Receives a CDN $1,500,000 Purchase Order for High Tech Water Treatment Solutions From One of South America's Leading Flower Growers
Picture 1 High Tech Water Treatment Solutions Water Ways Technologies Inc. NOT…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Bloom Collective offers fresh bouquets locally grown in Southold

Bloom Collective offers fresh bouquets locally grown in Southold
Vanessa Rebentisch at the Bloom Collective flower farm in Southold. (Credit: Erika…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Bozeman’s sweet pea flower champion revs up for another year

Bozeman's sweet pea flower champion revs up for another year
Bradley Warren Wake Up Montana BOZEMAN- A champion sweet pea flower grower…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Smurfit Kappa develops e-commerce packaging solution for flower brand

Smurfit Kappa develops e-commerce packaging solution for flower brand
Smurfit Kappa developed the new packaging concept to protect the most delicate…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Sunflowers in October? Breeders are racing to develop plants that flower again and again.

Sunflowers in October? Breeders are racing to develop plants that flower again and again.
Robert “Buddy” Lee has been a grower of wholesale plants and a…
  • SuperFloral Team
  • August 30, 2019
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  • Business

Trader Joe’s Marks Progress in Fresh Packaging Reduction

Trader Joe’s Marks Progress in Fresh Packaging Reduction
Retailers Trader Joe’s, which announced earlier this year that it would eliminate…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Lotus and water lilies are a breed apart in Xinbang

Lotus and water lilies are a breed apart in Xinbang
Tian Lizhi has introduced and developed almost 1,000 lotus and water lily…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Pioneering orchid grower brings beauty to the world

Pioneering orchid grower brings beauty to the world
The Phalaenopsis is known for cascading blossoms. Teresa Matsui, president of Matsui…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Gelson’s to Host 2nd Local Discoveries Event

Gelson’s to Host 2nd Local Discoveries Event
Following the overwhelming success of its inaugural Local Discoveries event in June,…
  • SuperFloral Team
  • August 30, 2019
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  • Industry News

Couple takes adorable engagement photos in Publix store where they met

Couple takes adorable engagement photos in Publix store where they met
LAKELAND, Fla. – It’s “where shopping is a pleasure,” but for one…
  • SuperFloral Team
  • August 30, 2019
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  • Business

New Publix is first large chain grocery store to open on Clements Ferry Rd. corridor

New Publix is first large chain grocery store to open on Clements Ferry Rd. corridor
The onsite pharmacy has a drive-up window for faster service. Cainhoy peninsula…
  • SuperFloral Team
  • August 28, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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