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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Supply Chain

Duluth couple’s flower farm a blossoming family biz

Duluth couple's flower farm a blossoming family biz
Derek Hoffbauer prepares sunflowers for orders at Duluth Flower Farm on July…
  • SuperFloral Team
  • August 28, 2019
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  • Supply Chain

Disease detected in plants sold in Ohio stores

Disease detected in plants sold in Ohio stores
MARIETTA –A plant disease that has decimated oak forests in California
  • SuperFloral Team
  • August 21, 2019
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  • Events

Floral Opportunities Blossom at Trade Show in Miami

Miami Beach, in mid-June, hosted the return of the International Floriculture Expo…
  • SuperFloral Team
  • August 1, 2019
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  • Business

A TRADITION OF SUCCESS TRADITION OF SUCCESS

Multgenerational Company Maintains Family History While Keeping Pace..
  • SuperFloral Team
  • July 24, 2019
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  • Events

Experiences, Not Conveniences 3

Each month Canadian Florist features a story about an exceptional florist.
  • SuperFloral Team
  • July 24, 2019
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  • Business
  • Trends

Everything’s Coming Up Roses in Ecuador

Roses have always been adored and in demand, even before their popularity as
  • SuperFloral Team
  • June 20, 2019
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  • Trends

Rooted Together 2019 Garden Trends Report

The future for gardening looks joyful, and connecting with Mother Nature just…
  • SuperFloral Team
  • April 29, 2019
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  • Business

Science and Technology

In times past, scientists who theorized about a future influenced by technology…
  • SuperFloral Team
  • April 24, 2019
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  • Business

Colombia

There’s just no denying it: Colombia is the powerhouse grower for the…
  • SuperFloral Team
  • February 25, 2019
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  • Marketing

Floral Display Offers Many Colors of Love

With a passion for design and a love for all-things colorful, Floral Designer/Manager Janet Markowicz
  • SuperFloral Team
  • February 22, 2019
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  • Marketing

Courting Customers for Valentine’s Day

As New Year’s confetti is swept away, the floral industry turns its attention to the hearts and flowers
  • SuperFloral Team
  • January 28, 2019
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  • Trends

The Business of Funerals

Dying is a fact of life. But throughout our Western culture, death is still sort of a dark subject.
  • SuperFloral Team
  • January 22, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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