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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Supply Chain

Hydrangeas: Prolific flower power

Hydrangeas: Prolific flower power
Van Wilgen’s Garden Center has carried Endless Summer Collection hydrangeas by Bailey…
  • SuperFloral Team
  • September 2, 2019
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  • Supply Chain

Romantic bouquet: Appreciating the beauty of the Geoff Hamilton rose

Romantic bouquet: Appreciating the beauty of the Geoff Hamilton rose
Julia Isaac/Special to the Town Crier Roses come in various colors. I…
  • SuperFloral Team
  • August 31, 2019
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  • Supply Chain

Seven Varieties Selected as Fan Favorites at Farwest 2019

Seven Varieties Selected as Fan Favorites at Farwest 2019
People’s Choice: ‘Flame Thrower Redbud’ Judges at the 2019 Farwest Show chose…
  • SuperFloral Team
  • August 31, 2019
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  • Supply Chain

Mr Magnolia spreads his magic around the world

Mr Magnolia spreads his magic around the world
When Mark Jury travels he sees his life’s work everywhere he goes.…
  • SuperFloral Team
  • August 31, 2019
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  • Supply Chain

How to grow dahlias:British flowers are all the rage as the carbon footprint becomes a growing concern

How to grow dahlias:British flowers are all the rage as the carbon footprint becomes a growing concern
Dahlias are the showgirls of the flower garden , emerging in midsummer…
  • SuperFloral Team
  • August 31, 2019
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  • Business

Kenwood Whole Foods Market opens Thursday

Kenwood Whole Foods Market opens Thursday
Skip to main content If you were looking to save money on…
  • SuperFloral Team
  • August 31, 2019
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  • Supply Chain

Terra Nova receives honors at UGA trial

Terra Nova receives honors at UGA trial
At UGA’s trial gardens from April to June 2019, Terra Nova trialed…
  • SuperFloral Team
  • August 31, 2019
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  • Supply Chain

The sultry plant that will break your heart

The sultry plant that will break your heart
No other plant captures the steamy tropics as much as the aptly…
  • SuperFloral Team
  • August 31, 2019
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  • Industry News

10 Most Expensive Flowers in The World

10 Most Expensive Flowers in The World
Flowers are one of the most thoughtful gifts that you can give…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Mum’s the word come fall in Ashtabula County

Mum's the word come fall in Ashtabula County
Every autumn, mum’s the word in Ashtabula County. Bob Mramor, owner of…
  • SuperFloral Team
  • August 30, 2019
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  • Business

H-E-B Marches Onward to Lubbock With West Texas Expansion

H-E-B Marches Onward to Lubbock With West Texas Expansion
Retailers H-E-B of San Antonio has announced plans to open its first…
  • SuperFloral Team
  • August 30, 2019
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  • Business

Popular Sickles Market soon to expand into Red Bank, set to add 55 jobs

Popular Sickles Market soon to expand into Red Bank, set to add 55 jobs
Credits: E. Scott Wingerter Credits: E. Scott Wingerter Credits: E. Scott Wingerter…
  • SuperFloral Team
  • August 30, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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