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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Editorial

560 posts

Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.

  • Business

Kenwood Whole Foods Market opens Thursday

Kenwood Whole Foods Market opens Thursday
Skip to main content If you were looking to save money on…
  • SuperFloral Team
  • August 31, 2019
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  • Supply Chain

Terra Nova receives honors at UGA trial

Terra Nova receives honors at UGA trial
At UGA’s trial gardens from April to June 2019, Terra Nova trialed…
  • SuperFloral Team
  • August 31, 2019
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  • Supply Chain

The sultry plant that will break your heart

The sultry plant that will break your heart
No other plant captures the steamy tropics as much as the aptly…
  • SuperFloral Team
  • August 31, 2019
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  • Supply Chain

Mum’s the word come fall in Ashtabula County

Mum's the word come fall in Ashtabula County
Every autumn, mum’s the word in Ashtabula County. Bob Mramor, owner of…
  • SuperFloral Team
  • August 30, 2019
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  • Business

H-E-B Marches Onward to Lubbock With West Texas Expansion

H-E-B Marches Onward to Lubbock With West Texas Expansion
Retailers H-E-B of San Antonio has announced plans to open its first…
  • SuperFloral Team
  • August 30, 2019
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  • Business

Popular Sickles Market soon to expand into Red Bank, set to add 55 jobs

Popular Sickles Market soon to expand into Red Bank, set to add 55 jobs
Credits: E. Scott Wingerter Credits: E. Scott Wingerter Credits: E. Scott Wingerter…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

More flowers, more revenue

More flowers, more revenue
Photos courtesy of Bailey Nursery When a plant brand lives up to…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Bloom Collective offers fresh bouquets locally grown in Southold

Bloom Collective offers fresh bouquets locally grown in Southold
Vanessa Rebentisch at the Bloom Collective flower farm in Southold. (Credit: Erika…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Bozeman’s sweet pea flower champion revs up for another year

Bozeman's sweet pea flower champion revs up for another year
Bradley Warren Wake Up Montana BOZEMAN- A champion sweet pea flower grower…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Smurfit Kappa develops e-commerce packaging solution for flower brand

Smurfit Kappa develops e-commerce packaging solution for flower brand
Smurfit Kappa developed the new packaging concept to protect the most delicate…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Sunflowers in October? Breeders are racing to develop plants that flower again and again.

Sunflowers in October? Breeders are racing to develop plants that flower again and again.
Robert “Buddy” Lee has been a grower of wholesale plants and a…
  • SuperFloral Team
  • August 30, 2019
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  • Business

Trader Joe’s Marks Progress in Fresh Packaging Reduction

Trader Joe’s Marks Progress in Fresh Packaging Reduction
Retailers Trader Joe’s, which announced earlier this year that it would eliminate…
  • SuperFloral Team
  • August 30, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
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Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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