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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Editorial

560 posts

Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.

  • Supply Chain

Lotus and water lilies are a breed apart in Xinbang

Lotus and water lilies are a breed apart in Xinbang
Tian Lizhi has introduced and developed almost 1,000 lotus and water lily…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Pioneering orchid grower brings beauty to the world

Pioneering orchid grower brings beauty to the world
The Phalaenopsis is known for cascading blossoms. Teresa Matsui, president of Matsui…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Gelson’s to Host 2nd Local Discoveries Event

Gelson’s to Host 2nd Local Discoveries Event
Following the overwhelming success of its inaugural Local Discoveries event in June,…
  • SuperFloral Team
  • August 30, 2019
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  • Business

New Publix is first large chain grocery store to open on Clements Ferry Rd. corridor

New Publix is first large chain grocery store to open on Clements Ferry Rd. corridor
The onsite pharmacy has a drive-up window for faster service. Cainhoy peninsula…
  • SuperFloral Team
  • August 28, 2019
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  • Supply Chain

Duluth couple’s flower farm a blossoming family biz

Duluth couple's flower farm a blossoming family biz
Derek Hoffbauer prepares sunflowers for orders at Duluth Flower Farm on July…
  • SuperFloral Team
  • August 28, 2019
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  • Events
  • Events

A Sweet Spot for Spray Roses

Once a modest supporting actor, the spray rose is moving to center stage thanks to its versatility and appealing price tag.
  • Debra Prinzing
  • August 26, 2019
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  • Business

Threats to Mass-Market Floral Retailers

Thirty years ago, U.S. mass-market retailers sold very few flowers. Fast forward to..
  • Alex Frost
  • August 26, 2019
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  • Events
  • Events

Illinois Blooms for Midwest Vases

One might think it’s impossible for supermarket shoppers to find truly “local”…
  • Debra Prinzing
  • August 23, 2019
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  • Supply Chain

Disease detected in plants sold in Ohio stores

Disease detected in plants sold in Ohio stores
MARIETTA –A plant disease that has decimated oak forests in California
  • SuperFloral Team
  • August 21, 2019
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  • Trends

WELL, WELL, WELL

We live in a fascinating time. We are growing accustomed to ordering
  • Kristine Kratt
  • August 19, 2019
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  • Events
  • Events

The Washington Flowers Project

For years, Washington State’s cut-flower production has been associated with tulips…
  • Debra Prinzing
  • August 12, 2019
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  • Business

Flowers Ahoy! An Industry Looks to the Sea

Challenges And Opportunities Face The Floral Industry In 2019. Here Is Our Annual Analysis, With A Little…
  • Steve Daum
  • August 5, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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