Whether we want them or not, the new year will bring new challenges; whether we seize them or not…
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Editorial
560 posts
Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.
Floral Opportunities Blossom at Trade Show in Miami
Miami Beach, in mid-June, hosted the return of the International Floriculture Expo…
And the Award Goes to … Excellence
For more than two decades, Super Floral has sponsored the “Merchandising Award of Excellence”
MIAMI’S Gateway Reputation Continues To Grow In Floral
As increased cut-flower shipments arrive daily at Miami International Airport (MIA), the airport..
A TRADITION OF SUCCESS TRADITION OF SUCCESS
Multgenerational Company Maintains Family History While Keeping Pace..
Experiences, Not Conveniences 3
Each month Canadian Florist features a story about an exceptional florist.
Everything’s Coming Up Roses in Ecuador
Roses have always been adored and in demand, even before their popularity as
Christmas Trends 2019
Super Floral’s “Christmas Trends 2019” report showcases an exciting array
Keeping Mass-Market Floral in the Black
The Washington Post reported in April that a recent survey of shoppers in 64
Quality: The Key to Successful Online Floral Retail
To some in floral retail, the online space is a great opportunity, a great unknown, or both.
Gold Medal Floral Design
The FTD World Cup, staged March 1-3 at the Philadelphia Flower Show,…
Global Demand Blooms for Ecuador Floriculture
As one of the smaller countries in South America (roughly the size…