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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Editorial

560 posts

Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.

  • Business
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ZUPAN’S MARKETS

Whether we want them or not, the new year will bring new challenges; whether we seize them or not…
  • Jane DeMarco
  • August 5, 2019
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  • Events

Floral Opportunities Blossom at Trade Show in Miami

Miami Beach, in mid-June, hosted the return of the International Floriculture Expo…
  • SuperFloral Team
  • August 1, 2019
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  • Events
  • Trends

And the Award Goes to … Excellence

For more than two decades, Super Floral has sponsored the “Merchandising Award of Excellence”
  • Julia Marie
  • August 1, 2019
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  • Business
  • Trends

MIAMI’S Gateway Reputation Continues To Grow In Floral

As increased cut-flower shipments arrive daily at Miami International Airport (MIA), the airport..
  • Bruce Wright
  • August 1, 2019
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  • Business

A TRADITION OF SUCCESS TRADITION OF SUCCESS

Multgenerational Company Maintains Family History While Keeping Pace..
  • SuperFloral Team
  • July 24, 2019
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  • Events

Experiences, Not Conveniences 3

Each month Canadian Florist features a story about an exceptional florist.
  • SuperFloral Team
  • July 24, 2019
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  • Business
  • Trends

Everything’s Coming Up Roses in Ecuador

Roses have always been adored and in demand, even before their popularity as
  • SuperFloral Team
  • June 20, 2019
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  • Trends

Christmas Trends 2019

Super Floral’s “Christmas Trends 2019” report showcases an exciting array
  • Kristine Kratt
  • June 17, 2019
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  • Events
  • Events

Keeping Mass-Market Floral in the Black

The Washington Post reported in April that a recent survey of shoppers in 64
  • Becky Roberts
  • June 13, 2019
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  • Events
  • Events

Quality: The Key to Successful Online Floral Retail

To some in floral retail, the online space is a great opportunity, a great unknown, or both.
  • Steve Daum
  • June 10, 2019
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  • Events

Gold Medal Floral Design

The FTD World Cup, staged March 1-3 at the Philadelphia Flower Show,…
  • Debra Prinzing
  • June 6, 2019
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  • Business
  • Trends

Global Demand Blooms for Ecuador Floriculture

As one of the smaller countries in South America (roughly the size…
  • Bruce Wright
  • June 3, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
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Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
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How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
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Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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