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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Supply Chain

282 posts

Original reporting and insights on sourcing, production, logistics, distribution, and the movement of flowers through the marketplace.

  • Supply Chain

Camellias at Christmas time

Camellias at Christmas time
Ce Cowart Schlicher | WCMG One of the prettiest sights during the…
  • SuperFloral Team
  • December 23, 2019
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  • Supply Chain

Countryside Flower Shop, Nursery and Garden Center

Countryside Flower Shop, Nursery and Garden Center
The Top 100 – The Top 100: No. 51 | Countryside Flower…
  • SuperFloral Team
  • December 23, 2019
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  • Supply Chain

Rose Parade 2020: The Floats

Rose Parade 2020: The Floats
The 2020 Royal Court float On New Year’s morning, everything will be…
  • SuperFloral Team
  • December 23, 2019
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  • Supply Chain

An Introduction To Clivia Breeding

An Introduction To Clivia Breeding
By John Spagnoli Clivia was discovered in the mid-1800s in Natal, South…
  • SuperFloral Team
  • December 23, 2019
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  • Supply Chain

Christmas gifts for gardeners

Christmas gifts for gardeners
The Seed Saver and Gardener’s One Line A Day Diary help gardeners…
  • SuperFloral Team
  • December 16, 2019
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  • Supply Chain

The Christmas Flower Is Back

The Christmas Flower Is Back
The Miller family, from left, includes Steven, Christy, Dustyn, Courtney and Dave…
  • SuperFloral Team
  • December 16, 2019
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  • Supply Chain

Empowering plants: Balancing biochemistry

Empowering plants: Balancing biochemistry
FIGURE 1. Various processes in the plant produce and consume assimilates, creating…
  • SuperFloral Team
  • December 16, 2019
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  • Supply Chain

B.C. flower grower elected president of COHA

B.C. flower grower elected president of COHA
B.C. flower grower Dave Captein has been elected president of the Canadian…
  • SuperFloral Team
  • December 12, 2019
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  • Supply Chain

Showstopping varieties on display

Showstopping varieties on display
Over 300 people attended the Sawaya Garden Trials’ open house in Simcoe,…
  • SuperFloral Team
  • December 12, 2019
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  • Supply Chain

Opt for fundamentals, not flash, when shopping for plants

Opt for fundamentals, not flash, when shopping for plants
(Dean Fosdick / AP) Gardeners skimming the newly arrived 2020 seed catalogs…
  • SuperFloral Team
  • December 12, 2019
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  • Supply Chain

Growing Together: Christmas gifts for gardeners

Growing Together: Christmas gifts for gardeners
Amaryllis bulbs are a fun gift that can be re-bloomed for many…
  • SuperFloral Team
  • December 12, 2019
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  • Supply Chain

Christmas gifts for gardeners

Christmas gifts for gardeners
Amaryllis bulbs are a fun gift that can be re-bloomed for many…
  • SuperFloral Team
  • December 12, 2019
View Post
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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