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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Supply Chain

282 posts

Original reporting and insights on sourcing, production, logistics, distribution, and the movement of flowers through the marketplace.

  • Supply Chain

Syngenta Flowers to exclusively sell and market HI Breeding Hydrangea in the US and Canada

Syngenta Flowers to exclusively sell and market HI Breeding Hydrangea in the US and Canada
GILROY, Calif., USA – Syngenta Flowers, LLC, and HI Breeding BV today…
  • SuperFloral Team
  • February 2, 2020
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  • Supply Chain

2020 Alaska Peony Conference sheds sunlight on budding Alaskan industry

2020 Alaska Peony Conference sheds sunlight on budding Alaskan industry
FAIRBANKS, Alaska (KTVF) “It’s a commodity,” Marjorie Illingworth says about the peonies…
  • SuperFloral Team
  • February 2, 2020
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  • Supply Chain

New Horticulture Research Grants Zero In on Pollinators, Disease Control, and More

New Horticulture Research Grants Zero In on Pollinators, Disease Control, and More
The Horticultural Research Institute (HRI), a foundation of AmericanHort, recently announced its…
  • SuperFloral Team
  • February 2, 2020
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  • Supply Chain

Nothing like copper in cool season baskets and containers

Nothing like copper in cool season baskets and containers
Copper-leafed hechera varieties are perfect pansy partners and look stunning with Lemon…
  • SuperFloral Team
  • February 2, 2020
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  • Supply Chain

Danziger Guatemala, Israel, wins Bronze in Young Plants category at AIPH International Grower of the Year 2020

Danziger Guatemala, Israel, wins Bronze in Young Plants category at AIPH International Grower of the Year 2020
At the prestigious IGOTY Awards held during IPM Essen, Global Floriculture leader Danziger, were delighted to receive the Bronze award for 2020. This is a well-deserved recognition for one of the world’s most vibrant and sensational plant companies. [Read More…]
  • SuperFloral Team
  • January 29, 2020
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  • Supply Chain

2020 AAS Award Winners

2020 AAS Award Winners
My garden seed catalogs are arriving. I am always happy to find…
  • SuperFloral Team
  • January 13, 2020
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  • Supply Chain

Bring your home to life with cacti, succulents decor

Bring your home to life with cacti, succulents decor
The golden barrel cactus, whose scientific name is echinocactus grusonii, is also…
  • SuperFloral Team
  • January 13, 2020
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  • Supply Chain

17 Best Landscaping Shrubs of Spring

Snippet: Top mountain hardy shrubs. Most popular spring shrubs for yards. Beginners…
  • SuperFloral Team
  • January 13, 2020
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  • Supply Chain

Countryside Flower Shop, Nursery and Garden Center

Countryside Flower Shop, Nursery and Garden Center
The Top 100 – The Top 100: No. 51 | Countryside Flower…
  • SuperFloral Team
  • January 13, 2020
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  • Supply Chain

SA firm buys stake in pyrethrum grower

SA firm buys stake in pyrethrum grower
Harvesting pyrethrum in Nakuru North. FILE PHOTO | NMG South African firm…
  • SuperFloral Team
  • January 13, 2020
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  • Supply Chain

From David Austin Roses – Literary Collection Blooms With Two New Celebrated Classics For 2020

David Austin Roses announces the introduction of two wonderful new characters to its collection of fine, British-grown English Roses.
  • SuperFloral Team
  • January 9, 2020
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  • Supply Chain

Blooming Innovations Supplies White Ice Age From Kenya

The Ice Age is here thanks to Blooming Innovations, a new type of winter-white cut hydrangea.
  • SuperFloral Team
  • January 8, 2020
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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