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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Supply Chain

282 posts

Original reporting and insights on sourcing, production, logistics, distribution, and the movement of flowers through the marketplace.

  • Supply Chain

Spring flowers

Spring flowers
Winning camellias and their prizes are displayed on the trophy table at…
  • SuperFloral Team
  • March 8, 2020
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  • Supply Chain

CA Flower Mall Petalers Design Kobe Bryant Rose Tribute and Ofrenda

CA Flower Mall Petalers Design Kobe Bryant Rose Tribute and Ofrenda
Kobe Bryant Tribute Rose Design by California Flower Mall Mireya’s Flowers California…
  • SuperFloral Team
  • March 1, 2020
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  • Supply Chain

The Tulip Revivalist

The Tulip Revivalist
Simon Upton THE FLORAL DESIGNER and organic grower Polly Nicholson understands why…
  • SuperFloral Team
  • March 1, 2020
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  • Supply Chain

The sex lives of Fred Clarke’s black orchids

The sex lives of Fred Clarke’s black orchids
Everything’s big: An orchid egg sack What is it about orchids that…
  • SuperFloral Team
  • March 1, 2020
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  • Supply Chain

Off family, Waldor Orchids blooming at Philadelphia Flower Show for over 90 years

Off family, Waldor Orchids blooming at Philadelphia Flower Show for over 90 years
LINWOOD, New Jersey (WPVI) — The Philadelphia Flower show kicks off this…
  • SuperFloral Team
  • March 1, 2020
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  • Supply Chain

Growers take two approaches to raising young orchids

Growers take two approaches to raising young orchids
These seedlings were recently taken out of flasks and planted in trays…
  • SuperFloral Team
  • March 1, 2020
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  • Supply Chain

Welsh Daffodil Farmers Gear up for St David’s Day

Welsh Daffodil Farmers Gear up for St David’s Day
With St David’s Day on Sunday 1st March, and the national flower…
  • SuperFloral Team
  • March 1, 2020
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  • Supply Chain

These French women grow flowers for Dior for a living

These French women grow flowers for Dior for a living
“Banana! Today, it’s banana,” Carole Biancalana declares, pressing a star-shaped bloom to…
  • SuperFloral Team
  • March 1, 2020
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  • Supply Chain

U.S. Botanic Garden Is Celebrating Its 200th Birthday

U.S. Botanic Garden Is Celebrating Its 200th Birthday
The big anniversary for the U.S. Botanic Garden comes as plants experience…
  • SuperFloral Team
  • March 1, 2020
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  • Supply Chain

Orchids: Raising orchid seedlings

Orchids: Raising orchid seedlings
These first bloom seedlings of Meghan Markle’s namesake cattleya show the range…
  • SuperFloral Team
  • March 1, 2020
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  • Supply Chain

Home grown: how exotic blooms can be guilt-free

Home grown: how exotic blooms can be guilt-free
An overflowing vase of unseasonably fiery flowers is the perfect antidote to…
  • SuperFloral Team
  • February 23, 2020
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  • Supply Chain

J. Berry introduces two new Hollywood Hibiscus varieties

J. Berry introduces two new Hollywood Hibiscus varieties
There is a deep pipeline in the breeding program behind the Hollywood…
  • SuperFloral Team
  • February 23, 2020
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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