Dream Farms, the family-owned rose grower in Tabacundo, Ecuador, has been named Top Premium Rose Producer 2026 by Agri Business Review. For supermarket floral buyers, the recognition also brings attention to the company’s work on arrangements that arrive in water and are ready for display.
The designation was announced in an Oct. 13 press release and accompanies Agri Business Review’s profile, “From Premium Roses to Floral Innovation.” The profile examines the grower’s production, postharvest handling and development of retail-focused floral products.
“Our goal is not simply to grow more flowers. Our goal is to create more reasons for people to buy flowers,” said Juan Ponce, CEO of Dream Farms, in the release. “We are grateful to Agri Business Review for this recognition, and we share it with our team and with every client who has grown with us.”
A retail format built around easier handling
Among the products highlighted is Grab Me!, which Dream Farms describes as a patented nonspill vase that allows arrangements to ship with water and arrive ready for display. The company positions the format as a way to reduce handling at the store level.
For a supermarket floral department, that makes receiving and display preparation central questions when evaluating the product. Buyers can compare the time needed to unpack and merchandise an arrangement with their current process, then track product condition and sell-through in a limited store trial.
Those measures can help establish whether a ready-to-display format delivers a practical benefit in a particular department. They also complement the receiving and hydration checks covered in SuperFloral’s guide to reducing grocery floral shrink.
More reasons for shoppers to pick up flowers
Dream Farms also produces Artistic Collections, themed bouquets built around stories and emotions, according to the release. For retailers, the merchandising question is how a presentation connects with an occasion, gift recipient or everyday purchase.
When considering those formats, buyers can evaluate packaging, display space and the intended shelf price together. SuperFloral’s coverage of supermarket floral price points and margins offers related planning context.
An Ecuadorian grower serving U.S. buyers
The company describes its business as a three-generation family rose farm serving U.S. retailers, flower shops, wedding planners and event professionals. Its release lists fulfillment options through Quito and Miami, as well as UPS delivery, giving buyers several routes to discuss when planning a floral program.
Dream Farms says it has held Rainforest Alliance certification since 2016 and has received Best in Class and People’s Choice honors from the Society of American Florists.
“This belongs to the people whose hands are on every stem,” Ponce said in the release. “Our thanks go to them and to the florists and retailers who trust us with their floral programs.”
Buyers can learn more about the company at dreamfarmscorp.com and review its Grab Me! arrangement options online.
Source: Dream Farms’ Oct. 13, 2026, press release, with additional product information from the company’s website. Image: Dream Farms.
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
