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Floral Category Growth: Roses Up 13.6% and Arrangements Up 12.4% in Latest IFPA Data

Grocery store flower display with colorful bouquets

Floral category growth is led by roses and arrangements in the latest IFPA Circana data, while potted plants and bulbs lag. See the numbers by segment and region.

Travis Rigby
October 25, 2026

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FMF Study Finds Houseplant Buyers Shop Less Often but Spend More

Rows of green foliage plants inside a greenhouse

The Floral Marketing Fund’s 2025 houseplant study shows fewer shopping trips, bigger spending and planned increases across all 10 plant categories in 2026.

SuperFloral Team
October 19, 2026

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Market Wrap Up: Softer Flower Prices Meet Higher Freight Costs

AI-generated scene of two floral supply-chain professionals reviewing flowers, a clipboard and a tablet in a distribution center.

Softer Dutch flower prices, higher airfreight costs and a cautious holiday outlook put landed margin in focus for mass-market floral buyers.

Travis Rigby
October 18, 2026

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Winning the Holiday Table: How Mass-Market Floral Can Turn Centerpieces Into a Category Driver

Supermarket floral display of holiday centerpieces in three sizes with red carnations, white spray roses, evergreens and candles

Holiday meal shoppers already walk past the floral department. Category managers who plan centerpieces as a program — with tiered pricing, smart placement and a sell-through plan — can capture the table.