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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

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Browsing Tag

floral business

16 posts
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Grocery Floral Shrink: Where the 9% Goes and How to Cut It

Grocery floral shrink: buckets of fresh cut flowers on display outside a shop
Grocery floral shrink averages 9% of sales, so every point you recover is worth about $990 a year in an average department.
  • Travis Rigby
  • October 19, 2026
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  • Business
  • Industry News

Supermarket Floral Price Points, Margin and the Math Behind Both

Supermarket floral pricing: wrapped flower bunches in crates with small price signs at a flower market
Supermarket floral pricing works best when price points are set against a 48% gross margin and 9% shrink, not against last year’s shelf tag.
  • Travis Rigby
  • October 19, 2026
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  • Business
  • Industry News
  • Trends

Best Selling Grocery Roses, Bouquets and Arrangements

Best-selling grocery flowers: overhead view of wrapped mixed bouquets with sunflowers and lilies
The best-selling grocery flowers change by season: roses, bouquets, arrangements and outdoor plants each lead in different months, IFPA data shows.
  • Travis Rigby
  • October 19, 2026
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  • Industry News
  • Marketing
  • Trends

Christmas Floral Program Buyer’s Guide

Christmas floral program: red poinsettias with a glass ornament and lights
A Christmas floral program built on IFPA holiday data should lock bouquet specs, plant orders and freight by early November.
  • Travis Rigby
  • October 18, 2026
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  • Business
  • Editorial

Supermarket Floral Benchmarks Show 48% Margin, 9% Shrink and Uneven Regional Growth

Supermarket floral benchmarks: colorful flower bouquets on a grocery store display
Supermarket floral benchmarks from IFPA put average sales at $98,892 per store, with a 48% gross margin and 9% shrink.
  • SuperFloral Team
  • October 17, 2026
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  • Editorial
  • Supply Chain

Flower Care and Handling at Scale: A Buyer’s Guide to Coolers, Hydration and Ethylene

Flower care and handling: pink flowers standing in a steel bucket
This guide to flower care and handling covers cooler temperatures, hydration, sanitation and ethylene control for volume floral programs.
  • SuperFloral Team
  • October 16, 2026
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  • Industry News
  • Marketing

Thanksgiving Floral Program Checklist for Grocery Buyers

Thanksgiving floral program: red poinsettia plant for holiday sales
Thanksgiving is Nov. 26, so this Thanksgiving floral program checklist covers what grocery buyers and suppliers should lock in now.
  • SuperFloral Team
  • October 6, 2026
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  • Industry News
  • Supply Chain

What Are Locally Grown Flowers Worth? New Survey Examines Cut-Flower Pricing

Featured image for: What Are Locally Grown Flowers Worth? Cut-Flower Pricing Survey
A new cut-flower pricing survey from the University of Kentucky’s Center for Crop Diversification is providing some useful data.
  • SuperFloral Team
  • September 27, 2026
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  • Business

New AI Bouquet Configurator Explores the Future of Digital Flower Selection

Featured image for: New AI Bouquet Configurator Explores the Future of Digital Flower Selection
Floral Innovations develops prototype based on the InfoFlowersPlants database featuring more than 8,000 flower species and varieties.
  • SuperFloral Team
  • August 30, 2026
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  • Business

No Dancing Required

Featured image for: No Dancing Required
How authenticity drives flower business success and attracts great clients.
  • SuperFloral Team
  • August 9, 2026
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  • Business

Vending Machines: A New Opportunity or the Next Challenge for Independent Florists? 

Featured image for: Vending Machines: A New Opportunity or the Next Challenge for Independent Florists? 
As an industry, perhaps this is the conversation we should be having now before the market decides for us. Because the question isn’t whether bouquet vending machines are coming. 
  • SuperFloral Team
  • August 3, 2026
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  • Business

Five Hidden Expenses That Are Quietly Eating Your Profits

Featured image for: Five Hidden Expenses That Are Quietly Eating Your Profits
As florists prepare for the busy fall and holiday seasons, understanding where profits are quietly slipping away may be one of the smartest investments they make.
  • SuperFloral Team
  • July 26, 2026
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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