Grocery floral shrink averages 9% of sales, so every point you recover is worth about $990 a year in an average department.
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floral business
16 posts
Supermarket Floral Price Points, Margin and the Math Behind Both
Supermarket floral pricing works best when price points are set against a 48% gross margin and 9% shrink, not against last year’s shelf tag.
Best Selling Grocery Roses, Bouquets and Arrangements
The best-selling grocery flowers change by season: roses, bouquets, arrangements and outdoor plants each lead in different months, IFPA data shows.
Christmas Floral Program Buyer’s Guide
A Christmas floral program built on IFPA holiday data should lock bouquet specs, plant orders and freight by early November.
Supermarket Floral Benchmarks Show 48% Margin, 9% Shrink and Uneven Regional Growth
Supermarket floral benchmarks from IFPA put average sales at $98,892 per store, with a 48% gross margin and 9% shrink.
Flower Care and Handling at Scale: A Buyer’s Guide to Coolers, Hydration and Ethylene
This guide to flower care and handling covers cooler temperatures, hydration, sanitation and ethylene control for volume floral programs.
Thanksgiving Floral Program Checklist for Grocery Buyers
Thanksgiving is Nov. 26, so this Thanksgiving floral program checklist covers what grocery buyers and suppliers should lock in now.
What Are Locally Grown Flowers Worth? New Survey Examines Cut-Flower Pricing
A new cut-flower pricing survey from the University of Kentucky’s Center for Crop Diversification is providing some useful data.
New AI Bouquet Configurator Explores the Future of Digital Flower Selection
Floral Innovations develops prototype based on the InfoFlowersPlants database featuring more than 8,000 flower species and varieties.
No Dancing Required
How authenticity drives flower business success and attracts great clients.
Vending Machines: A New Opportunity or the Next Challenge for Independent Florists?
As an industry, perhaps this is the conversation we should be having now before the market decides for us. Because the question isn’t whether bouquet vending machines are coming.
Five Hidden Expenses That Are Quietly Eating Your Profits
As florists prepare for the busy fall and holiday seasons, understanding where profits are quietly slipping away may be one of the smartest investments they make.