Grocery floral merchandising starts with the display: one in four shoppers calls in-store displays their main floral cue, per IFPA research.
Grocery Floral Merchandising: 7 Display Moves That Sell
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Winning the Holiday Table: How Mass-Market Floral Can Turn Centerpieces Into a Category Driver
Holiday meal shoppers already walk past the floral department. Category managers who plan centerpieces as a program — with tiered pricing, smart placement and a sell-through plan — can capture the table.
