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Browsing Tag

Profitability

6 posts
  • Business
  • Industry News
  • Supply Chain

Grocery Floral Shrink: Where the 9% Goes and How to Cut It

Grocery floral shrink: buckets of fresh cut flowers on display outside a shop
Grocery floral shrink averages 9% of sales, so every point you recover is worth about $990 a year in an average department.
  • Travis Rigby
  • October 19, 2026
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  • Business
  • Industry News

Supermarket Floral Price Points, Margin and the Math Behind Both

Supermarket floral pricing: wrapped flower bunches in crates with small price signs at a flower market
Supermarket floral pricing works best when price points are set against a 48% gross margin and 9% shrink, not against last year’s shelf tag.
  • Travis Rigby
  • October 19, 2026
View Post
  • Business
  • Editorial

Supermarket Floral Benchmarks Show 48% Margin, 9% Shrink and Uneven Regional Growth

Supermarket floral benchmarks: colorful flower bouquets on a grocery store display
Supermarket floral benchmarks from IFPA put average sales at $98,892 per store, with a 48% gross margin and 9% shrink.
  • SuperFloral Team
  • October 17, 2026
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  • Business

Five Hidden Expenses That Are Quietly Eating Your Profits

Featured image for: Five Hidden Expenses That Are Quietly Eating Your Profits
As florists prepare for the busy fall and holiday seasons, understanding where profits are quietly slipping away may be one of the smartest investments they make.
  • SuperFloral Team
  • July 26, 2026
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  • Business

Innovation Without Cost Creep

Featured image for: Innovation Without Cost Creep
How to refresh your design style, protect profits and cultivate sustainable growth.
  • SuperFloral Team
  • July 26, 2026
View Post
  • Business

Why Your Business Should Offer Floral Subscriptions

Featured image for: Why Your Business Should Offer Floral Subscriptions
Flower shop subscription services consist of regular, ongoing flower deliveries with several options to choose from. These services are a convenient way to build returning customer base and grow profitably.
  • SuperFloral Team
  • July 19, 2026
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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