grocery floral Archives

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import transition. What mass-market floral teams should verify on freight, paperwork and receiving.

Travis Rigby
November 8, 2026

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Valentine’s Day 2027 Falls on a Sunday: A Floral Buyer’s Plan

Valentine’s Day 2027 lands on a Sunday, 15 weeks from now, and that changes how grocery floral buyers should plan the selling window.

Travis Rigby
November 2, 2026

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Grocery Floral Merchandising: 7 Display Moves That Sell

Colorful bouquets displayed in tiered wooden bins at a grocery store floral display

Grocery floral merchandising starts with the display: one in four shoppers calls in-store displays their main floral cue, per IFPA research.

Travis Rigby
November 2, 2026

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Spray Roses: A Grocery Buyer’s Guide to Varieties, Vase Life and Handling

Close-up of cream and peach spray roses with several blooms on each stem

Spray roses add volume to grocery bouquets; here is what buyers should know about types, vase life and handling before committing volume.

Travis Rigby
November 2, 2026

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Market Wrap Up: Freight Costs Rise as Flower Trading Gets More Precise

Concept of two floral workers checking gerbera stems and product specifications in a distribution area

Air cargo rates and new grower and wholesaler case studies put delivered cost, product specifications and order visibility in focus for mass-market floral teams.

Travis Rigby
November 1, 2026

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Supply Chain

Valentine’s Flower Imports: How the Miami Pipeline Works and When to Set Your Order Dates

Cargo aircraft being loaded on an airport apron, illustrating air freight for flower imports

Valentine’s flower imports squeeze a year of rose volume into a few weeks. Here is how the Miami pipeline works and when grocery buyers should lock orders.

Travis Rigby
October 26, 2026

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Supply Chain

Floral Cold Chain Checklist: 12 Checks From Farm Truck to Store Cooler

Swinging cold-storage doors opening to cold light, illustrating a floral cold chain

Use this floral cold chain checklist to find where temperature slips between the farm truck, the cross-dock and the store cooler, and what to ask carriers.

Travis Rigby
October 26, 2026

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Ecuador vs. Colombia Flower Sourcing: What Valentine’s 2026 Numbers Mean for U.S. Buyers

Person among blooming rose bushes, illustrating rose production for export

Ecuador flower sourcing looks different from Colombia’s on volume, tariff rate and destination mix. Here is what the Valentine’s 2026 numbers mean for U.S. buyers.

Travis Rigby
October 26, 2026

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Business

Colombia Tariff Deal Could Be Signed in December: What Flower Buyers Should Do Now

Colombian flag flying before the National Capitol in Bogotá with the Simón Bolívar statue

A Colombia tariff deal could be signed in December, the trade minister says. Here is how grocery floral buyers should handle Valentine’s pre-books until then.

SuperFloral Team
October 25, 2026

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Trends

Floral Category Growth: Roses Up 13.6% and Arrangements Up 12.4% in Latest IFPA Data

Grocery store flower display with colorful bouquets

Floral category growth is led by roses and arrangements in the latest IFPA Circana data, while potted plants and bulbs lag. See the numbers by segment and region.

Travis Rigby
October 25, 2026

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Market Wrap Up: Winter Flowers Arrive as Holiday Shoppers Seek Value

Scene of fictional floral buyers checking chrysanthemums and amaryllis in a flower distribution work area.

Winter flowers enter the Dutch marketplace as U.S. holiday shoppers watch their budgets. Fresh signals for seasonal orders, auction workflows and freight checks.