The produce and floral show returns to Orlando on Oct. 14-16, 2026, and this year it moves to a midweek schedule. The International Fresh Produce Association’s Global Produce & Floral Show runs Wednesday through Friday, which Supermarket Perimeter described as the first year the event is held on weekdays only.
What is on the program
Supermarket Perimeter listed keynote speakers Justin Wren, a former UFC and Bellator fighter, and Jade Simmons, a concert pianist and CEO. Focus areas include labor availability, regulatory complexity, sustainability, food safety, technology and AI, and supply chain resilience.
IFPA president and CEO Cathy Burns said, “When we come together, we stop being individual companies and become one industry.” Greenhouse Grower reported two registration options: an Expo Only pass for the trade floor and an All Access pass that adds general sessions, keynotes, networking meals such as the Women’s Fresh Perspectives Breakfast, and a welcome reception. It said the show is back in Orlando for the first time in several years.
Neither source detailed floral-specific sessions, so floral buyers and growers should check the official schedule for floral programming and buyer meetings before booking travel.
Why floral teams should care
The agenda themes line up with pressures already facing supermarket floral: labor, regulation and supply chain resilience. The show is also one of the few places where produce and floral buyers, importers and growers meet in one building.
Orlando will have other floral activity that week. Our earlier post on volunteers for a free flower giveaway at Pointe Orlando on Oct. 16 covers a community event on the show’s final day. For other trade event planning, see our preview of GreenTech North America in Philadelphia.
Details come from Supermarket Perimeter, published Oct. 1, and from Greenhouse Grower’s registration announcement.
Takeaways on the produce and floral show
The produce and floral show is 11 days out, so planning needs to start now. Consider these steps:
- Schedule supplier and buyer meetings around the midweek dates before calendars fill.
- Choose the pass that fits your goals: floor access only, or sessions and networking meals.
- Bring holiday and Valentine’s Day program questions on pricing, freight and tariffs to supplier meetings.
- Confirm floral sessions on the official agenda, since the sources reviewed did not list them.
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
