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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Business

179 posts

Original reporting and practical insights on running, growing, and strengthening floral businesses across the industry.

  • Business

Dallas Market Center Named Finalist for Trade Show Executive’s 2026 Good Impact Award

Featured image for: Dallas Market Center Named Finalist for Trade Show Executive's 2026 Good Impact Award
DALLAS — Dallas Market Center (DMC) has been named a finalist for the…
  • SuperFloral Team
  • August 23, 2026
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  • Business

Bloomnation Launches Weddings & Events Business Solution

Featured image for: Bloomnation Launches Weddings & Events Business Solution
From the first inquiry to the final delivery, Weddings & Events gives florists everything they need to book, plan, and manage their events business in one place.
  • SuperFloral Team
  • August 23, 2026
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  • Business

BFG Supply Files for Chapter 11 Bankruptcy

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A series of acquisitions, including Greenhouse Megastore, were not fully integrated, creating higher operating costs and preventing BFG from achieving expected savings.
  • SuperFloral Team
  • August 23, 2026
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  • Business

WFFSA DevX 2026: Five Priorities Shaping Wholesale Floral

Aisle of a wholesale flower warehouse with buckets of fresh cut flowers
Wholesale leaders at WFFSA DevX 2026 in Atlanta share what they are focused on: smarter growth, people, practical technology and agility.
  • SuperFloral Team
  • August 17, 2026
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  • Business

Heliospectra Declared Bankrupt

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According to Heliospectra, no solution could be completed that would allow the company to meet its financial obligations.
  • SuperFloral Team
  • August 10, 2026
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  • Business

No Dancing Required

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How authenticity drives flower business success and attracts great clients.
  • SuperFloral Team
  • August 9, 2026
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  • Business

AFE’s Newest Scholarship Supports International Research Experiences for Future Floriculture Leaders

Featured image for: AFE’s Newest Scholarship Supports International Research Experiences for Future Floriculture Leaders
The scholarship reflects his longstanding belief that international partnerships and research are essential to advancing horticulture.
  • SuperFloral Team
  • August 9, 2026
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  • Business

Main Wholesale Florist Expands Footprint with New Logistics Hub

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Family-owned and operated industry leader capitalizes on multi-generational legacy with official move into southern New Jersey facility.
  • SuperFloral Team
  • August 9, 2026
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  • Business

Ball Horticultural Acquires Aris Horticulture’s Tradewinds Hibiscus  and Selected Tropical Commercial Business 

Featured image for: Ball Horticultural Acquires Aris Horticulture’s Tradewinds Hibiscus  and Selected Tropical Commercial Business
The long-term strategic partnership combines Ball’s breeding, sales, and distribution  with Aris’ production quality and service. 
  • SuperFloral Team
  • August 9, 2026
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  • Business

CalFlowers Becomes American Floral Alliance

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A new national identity for CalFlowers, built on 85 years of floral industry leadership.
  • SuperFloral Team
  • August 7, 2026
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  • Business

Vending Machines: A New Opportunity or the Next Challenge for Independent Florists? 

Featured image for: Vending Machines: A New Opportunity or the Next Challenge for Independent Florists? 
As an industry, perhaps this is the conversation we should be having now before the market decides for us. Because the question isn’t whether bouquet vending machines are coming. 
  • SuperFloral Team
  • August 3, 2026
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  • Business

FTD Announces Passing of President Tom Moeller

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Moeller became President of FTD in 2023 after years of dedicated success with the company and loyalty to the industry.
  • SuperFloral Team
  • July 31, 2026
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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