As florists prepare for the busy fall and holiday seasons, understanding where profits are quietly slipping away may be one of the smartest investments they make.
Five Hidden Expenses That Are Quietly Eating Your Profits
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Original reporting and practical insights on running, growing, and strengthening floral businesses across the industry.
DVFG expands into Georgia, Alabama
This partnership advances DVFG’s continued growth strategy and strengthens its ability to support retail florists, event designers, and floral professionals throughout the Southeast.
Innovation Without Cost Creep
How to refresh your design style, protect profits and cultivate sustainable growth.
David Austin Roses Announces Passing of David J.C. Austin
He led the business for more than three decades, driving growth and transformation from a specialist nursery into a globally recognised name among rose lovers.
Why Your Business Should Offer Floral Subscriptions
Flower shop subscription services consist of regular, ongoing flower deliveries with several options to choose from. These services are a convenient way to build returning customer base and grow profitably.
How to Manage Costs, Cash Flow, and Growth in a Challenging Market
The goal is to build a more resilient, data-driven business that can bloom in any economy.
Clicking for profit
Before diving into paid online advertising, it’s crucial—regardless of your flower business scale—to define your goals.
Showrooms Turn Up the Energy at Atlanta Market
On June 17 and 18, floors of Building Two at AmericasMart Atlanta are turning up the energy with coordinated, hospitality-driven experiences designed to make time at market more enjoyable, productive, and memorable for retailers.
Webinar: Sustainable Materials of the Future
The event is aimed particularly at interior designers, designers, product developers, and decision-makers from industry and retail with a strong focus on sustainable materials and future-forward design.
From Kitchen Table Orders to a Global Dried Flowers Business
Located in Maasdijk, in the Westland region of the Netherlands, Floriëtte has grown from a small home-based operation into a family business with international reach.
Barcelona to Host 26th International New Roses Competition This May
Barcelona is set to bloom once again as the city prepares to welcome the 26th International New Roses Competition from 8 to 10 May at the celebrated Parc de Cervantes.
BloomNation Launches AI-powered Assistant
BloomNation has announced the launch of Lili, BloomNation’s AI-Powered Assistant, designed to help florists save time, sell more, and communicate better with customers.
