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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Business

179 posts

Original reporting and practical insights on running, growing, and strengthening floral businesses across the industry.

  • Business

The Secret Of Flowers: They Cause Us To Feel Happiness

The Secret Of Flowers: They Cause Us To Feel Happiness
In the midst of the COVID-19 pandemic, E. Shaunn Alderman, associate publisher…
  • SuperFloral Team
  • April 19, 2020
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  • Business

Why You Should Consider Picking Up a Bouquet on Your Next Grocery Run

Why You Should Consider Picking Up a Bouquet on Your Next Grocery Run
Just about everyone in the country can say their life has been…
  • SuperFloral Team
  • April 12, 2020
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  • Business

Flower industry hit hard as coronavirus pandemic dries up business

Flower industry hit hard as coronavirus pandemic dries up business
1of10More than $1 million worth of flowers was destroyed at the San…
  • SuperFloral Team
  • April 12, 2020
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  • Business

Customers in masks. One-way aisles. Sacramento supermarkets ramp up coronavirus rules

Customers in masks. One-way aisles. Sacramento supermarkets ramp up coronavirus rules
By Three Raley’s employees, all wearing masks, were chatting near the floral…
  • SuperFloral Team
  • April 12, 2020
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  • Business

Safeway delivers bouquets to Vernon’s self-isolating seniors

Safeway delivers bouquets to Vernon’s self-isolating seniors
Vernon Safeway delivered close to 80 bouquets from its floral department to…
  • SuperFloral Team
  • April 12, 2020
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  • Business

Grocery stores step up safety measures amid COVID-19 outbreak

Grocery stores step up safety measures amid COVID-19 outbreak
Chris Wardwell sanitizes a credit card machine and the conveyor belt on…
  • SuperFloral Team
  • April 12, 2020
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  • Business

Coronavirus hit California’s cut-flower industry at the worst time

Coronavirus hit California’s cut-flower industry at the worst time
Martin Gonzalez harvests flowers in Carlsbad on Feb. 28, two weeks before…
  • Travis Rigby
  • April 5, 2020
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  • Business

Town of Lincoln paying it forward with the #CanadianFlowerBoostChallenge

Town of Lincoln paying it forward with the #CanadianFlowerBoostChallenge
During these difficult times the smallest gift can brighten someone’s day. That’s…
  • SuperFloral Team
  • March 28, 2020
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  • Business

American flower industry suffering staggering losses

American flower industry suffering staggering losses
The coronavirus (COVID-19) outbreak has American consumers focused on purchasing necessities like…
  • SuperFloral Team
  • March 28, 2020
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  • Business

PMA Members From 21 Countries Discuss Industry Response to COVID-19 at Virtual Town Hall

PMA Members From 21 Countries Discuss Industry Response to COVID-19 at Virtual Town Hall
Newark, Del. – Produce Marketing Association (PMA) convened its members from across…
  • SuperFloral Team
  • March 28, 2020
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  • Business

Millions of plants being left at nurseries as supermarkets prioritize different needs in face of the COVID-19 crisis

Millions of plants being left at nurseries as supermarkets prioritize different needs in face of the COVID-19 crisis
Erin Caird stands among hundreds of potted Hydrangea flowers at the Por…
  • SuperFloral Team
  • March 28, 2020
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  • Business

Tips to keep your flowers fresh longer

Tips to keep your flowers fresh longer
Have you received a beautiful bouquet from your home floral art magazine…
  • SuperFloral Team
  • March 15, 2020
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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