In the midst of the COVID-19 pandemic, E. Shaunn Alderman, associate publisher…
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179 posts
Original reporting and practical insights on running, growing, and strengthening floral businesses across the industry.
Why You Should Consider Picking Up a Bouquet on Your Next Grocery Run
Just about everyone in the country can say their life has been…
Flower industry hit hard as coronavirus pandemic dries up business
1of10More than $1 million worth of flowers was destroyed at the San…
Customers in masks. One-way aisles. Sacramento supermarkets ramp up coronavirus rules
By Three Raley’s employees, all wearing masks, were chatting near the floral…
Safeway delivers bouquets to Vernon’s self-isolating seniors
Vernon Safeway delivered close to 80 bouquets from its floral department to…
Grocery stores step up safety measures amid COVID-19 outbreak
Chris Wardwell sanitizes a credit card machine and the conveyor belt on…
Coronavirus hit California’s cut-flower industry at the worst time
Martin Gonzalez harvests flowers in Carlsbad on Feb. 28, two weeks before…
Town of Lincoln paying it forward with the #CanadianFlowerBoostChallenge
During these difficult times the smallest gift can brighten someone’s day. That’s…
American flower industry suffering staggering losses
The coronavirus (COVID-19) outbreak has American consumers focused on purchasing necessities like…
PMA Members From 21 Countries Discuss Industry Response to COVID-19 at Virtual Town Hall
Newark, Del. – Produce Marketing Association (PMA) convened its members from across…
Millions of plants being left at nurseries as supermarkets prioritize different needs in face of the COVID-19 crisis
Erin Caird stands among hundreds of potted Hydrangea flowers at the Por…
Tips to keep your flowers fresh longer
Have you received a beautiful bouquet from your home floral art magazine…