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Original reporting and practical insights on running, growing, and strengthening floral businesses across the industry.

Business

Kenya’s Floral Industry Losses Mount as Iran Conflict Disrupts Global Shipping and Exports

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A recent report from Associated Press reveals how the ongoing conflict involving Iran is significantly impacting Kenya’s floriculture sector.

SuperFloral Team
April 5, 2026

Business

DVFG Announces Acquisition of New England Wholesale Florist

Featured image for: DVFG Announces Acquisition of New England Wholesale Florist

This acquisition reflects DVFG’s ongoing commitment to strategic growth and operational excellence while expanding its ability to support floral professionals throughout the Northeast.

SuperFloral Team
April 5, 2026

Business

Alexandra Farms Honors Renowned Floral Artist Hitomi Gilliam with Garden Rose Dedication

Featured image for: Alexandra Farms Honors Renowned Floral Artist Hitomi Gilliam with Garden Rose Dedication

Alexandra Farms is proud to dedicate our garden rose variety, Princess Hitomi (Beautiful History), in honor of the internationally acclaimed floral artist and educator Hitomi Gilliam.

SuperFloral Team
March 24, 2026

What Florists Really Search For: The Questions Driving the Floral Industry Online

Featured image for: What Florists Really Search For: The Questions Driving the Floral Industry Online

From longer-lasting blooms to smarter pricing, these are the questions florists search for most — and the answers shaping the industry.

SuperFloral Team
March 14, 2026

Business

PMA launches the Essentials of Produce Safety

The Essentials of Produce Safety is an online training program uniquely designed…

Ralph Granger
July 9, 2020

Business

Pandemic shutdown may boost Mother’s Day supermarket floral sales

Pandemic shutdown may boost Mother’s Day supermarket floral sales

As almost everyone across the U.S. continues to shelter in place amid…

SuperFloral Team
May 8, 2020

Business

First Beijing International Garden Festival Gives Hope to Visitors Post COVID-19

First Beijing International Garden Festival Gives Hope to Visitors Post COVID-19

AIPH – International Association of Horticultural Producers – shares positive news during…

SuperFloral Team
May 5, 2020

Business

Is It Safe To Send Flowers For Mother’s Day Amid Coronavirus?

Is It Safe To Send Flowers For Mother's Day Amid Coronavirus?

Mother’s Day 2020 is going to be a bit … different compared…

SuperFloral Team
May 5, 2020

Business

How the Floriculture Industry Can Make the Most of Mother’s Day This Year

How the Floriculture Industry Can Make the Most of Mother’s Day This Year

Mother’s Day is just around the corner, and while COVID-19 has made…

SuperFloral Team
April 30, 2020

Business

Features Flowers New Varieties Floral attraction in the gardens

Features Flowers New Varieties Floral attraction in the gardens

SuperElfin [left] succumbed to impatiens powdery mildew at the Royal Botanical Gardens.…

SuperFloral Team
April 19, 2020

Business

Marshall flower farmer shifts resources to make rural grocery delivery possible

Marshall flower farmer shifts resources to make rural grocery delivery possible

Bobby Sullivan, manager at French Broad Co-Op, talks about the measures the…

SuperFloral Team
April 19, 2020

Business

Supermarkets, grocery stores are shifting hours, adding hours for seniors and have purchase limits. What you need to know. (April 17, 2020)

Supermarkets, grocery stores are shifting hours, adding hours for seniors and have purchase limits. What you need to know. (April 17, 2020)

During the coronavirus outbreak in New Jersey , certain businesses, including grocery…

SuperFloral Team
April 19, 2020

Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…

SuperFloral Team
November 10, 2026

Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…

Travis Rigby
November 9, 2026

Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…

Travis Rigby
November 9, 2026

Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…

Travis Rigby
November 8, 2026