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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Business

179 posts

Original reporting and practical insights on running, growing, and strengthening floral businesses across the industry.

  • Business

Walmart, Kroger and other grocery stores are changing hours to clean and cope with shopping frenzies

Walmart, Kroger and other grocery stores are changing hours to clean and cope with shopping frenzies
UNIONDALE, NEW YORK, – MARCH 14: As the coronavirus continues to spread…
  • SuperFloral Team
  • March 15, 2020
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  • Business

‘Toffee’ Roses Are The Newest Flower Trend Taking Over Instagram

'Toffee' Roses Are The Newest Flower Trend Taking Over Instagram
Photo credit: Instagram Usually when we see brown flowers, our first instinct…
  • SuperFloral Team
  • March 15, 2020
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  • Business

Bohemian bouquets

Bohemian bouquets
When it comes to cut flower trends, brides and stylists want a…
  • SuperFloral Team
  • March 8, 2020
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  • Business

Not Your Grandma’s Flowers: Why Dried Florals Are Making a Comeback

Not Your Grandma's Flowers: Why Dried Florals Are Making a Comeback
When I buy flowers I always look for fresh blooms that will…
  • SuperFloral Team
  • March 8, 2020
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  • Business

Homes vs. bouquets: SF Flower Mart set to replace plans for hundreds of apartments

Homes vs. bouquets: SF Flower Mart set to replace plans for hundreds of apartments
1of4San Francisco’s Flower Mart has a new home — where housing was…
  • SuperFloral Team
  • March 8, 2020
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  • Business

Women Grocers of America Bestows Woman of the Year Award

Women Grocers of America Bestows Woman of the Year Award
Jennifer Graff accepts the 2020 Woman of the Year Award presented by…
  • SuperFloral Team
  • March 1, 2020
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  • Business

Belarinas – Not your grocery store primrose

Belarinas - Not your grocery store primrose
There are a variety of Belarina primroses that would be a great…
  • SuperFloral Team
  • March 1, 2020
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  • Business

Start-ups that could become the Middle East’s next big ventures

Start-ups that could become the Middle East’s next big ventures
Growth potential: Dubai-based FloraNow, launched by Charif Mzayek, allows regional retailers to…
  • SuperFloral Team
  • February 23, 2020
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  • Business

Roses are red, violets are blue and you can recycle them too

Roses are red, violets are blue and you can recycle them too
Jan 30, 2020 at 4:04 PM New services are cropping up nationwide…
  • SuperFloral Team
  • February 23, 2020
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  • Business

Not Your Grandma’s Flowers: Why Dried Florals Are Making a Comeback

Not Your Grandma's Flowers: Why Dried Florals Are Making a Comeback
When I buy flowers I always look for fresh blooms that will…
  • SuperFloral Team
  • February 9, 2020
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  • Business

Alfonso Cano Joins Cardenas Markets as Senior Director of Produce and Floral

Alfonso Cano Joins Cardenas Markets as Senior Director of Produce and Floral
ONTARIO, CA – With nearly 30 years of industry experience and a…
  • SuperFloral Team
  • February 9, 2020
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  • Business

Whole Foods Is Selling 2 Dozen Roses For $20 Now Through Feb. 14

Whole Foods Is Selling 2 Dozen Roses For $20 Now Through Feb. 14
Photo credit: Michael Phillips Anyone who’s ever had to buy flowers for…
  • SuperFloral Team
  • February 9, 2020
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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