There has always been a rift between generations, regardless of the era, but understanding the factors that influence the buying decisions of four generations of consumers will help you develop successful marketing strategies for all. Read on […]
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Events
45 posts
Original coverage, ideas, and insights related to floral events, trade shows, industry gatherings, and live experiences.
A Sweet Spot for Spray Roses
Once a modest supporting actor, the spray rose is moving to center stage thanks to its versatility and appealing price tag.
Illinois Blooms for Midwest Vases
One might think it’s impossible for supermarket shoppers to find truly “local”…
The Washington Flowers Project
For years, Washington State’s cut-flower production has been associated with tulips…
Floral Opportunities Blossom at Trade Show in Miami
Miami Beach, in mid-June, hosted the return of the International Floriculture Expo…
Experiences, Not Conveniences 3
Each month Canadian Florist features a story about an exceptional florist.
Keeping Mass-Market Floral in the Black
The Washington Post reported in April that a recent survey of shoppers in 64
Quality: The Key to Successful Online Floral Retail
To some in floral retail, the online space is a great opportunity, a great unknown, or both.
Gold Medal Floral Design
The FTD World Cup, staged March 1-3 at the Philadelphia Flower Show,…
Solving the Summer Slump
Nationwide, July is the worst month for flower sales. Valentine’s Day is…
Tulip Travels
Tulips have a history and culture unrivaled by other flowers. Roses may…
Oceans of Flowers
Although most blooms imported into the United States are transported by cargo…