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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Events

45 posts

Original coverage, ideas, and insights related to floral events, trade shows, industry gatherings, and live experiences.

  • Events
  • Events

Generational Marketing of Floral

There has always been a rift between generations, regardless of the era, but understanding the factors that influence the buying decisions of four generations of consumers will help you develop successful marketing strategies for all. Read on […]
  • Becky Roberts
  • October 15, 2019
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  • Events
  • Events

A Sweet Spot for Spray Roses

Once a modest supporting actor, the spray rose is moving to center stage thanks to its versatility and appealing price tag.
  • Debra Prinzing
  • August 26, 2019
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  • Events
  • Events

Illinois Blooms for Midwest Vases

One might think it’s impossible for supermarket shoppers to find truly “local”…
  • Debra Prinzing
  • August 23, 2019
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  • Events
  • Events

The Washington Flowers Project

For years, Washington State’s cut-flower production has been associated with tulips…
  • Debra Prinzing
  • August 12, 2019
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  • Events

Floral Opportunities Blossom at Trade Show in Miami

Miami Beach, in mid-June, hosted the return of the International Floriculture Expo…
  • SuperFloral Team
  • August 1, 2019
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  • Events

Experiences, Not Conveniences 3

Each month Canadian Florist features a story about an exceptional florist.
  • SuperFloral Team
  • July 24, 2019
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  • Events
  • Events

Keeping Mass-Market Floral in the Black

The Washington Post reported in April that a recent survey of shoppers in 64
  • Becky Roberts
  • June 13, 2019
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  • Events
  • Events

Quality: The Key to Successful Online Floral Retail

To some in floral retail, the online space is a great opportunity, a great unknown, or both.
  • Steve Daum
  • June 10, 2019
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  • Events

Gold Medal Floral Design

The FTD World Cup, staged March 1-3 at the Philadelphia Flower Show,…
  • Debra Prinzing
  • June 6, 2019
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  • Events

Solving the Summer Slump

Nationwide, July is the worst month for flower sales. Valentine’s Day is…
  • Kasey Cronquist
  • April 26, 2019
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  • Events
  • Events

Tulip Travels

Tulips have a history and culture unrivaled by other flowers. Roses may…
  • Bill Prescott
  • April 17, 2019
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  • Events
  • Events

Oceans of Flowers

Although most blooms imported into the United States are transported by cargo…
  • Becky Roberts
  • April 11, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
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Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
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How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
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Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
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Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
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