On Friday, June 5, designers completed Task 1. Check back for more from the Gateway to the Americas Cup with coverage from Florists’ Review throughout the event.
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Original coverage, ideas, and insights related to floral events, trade shows, industry gatherings, and live experiences.
Gateway to the Americas Cup: Task 2 Complete
On June 5, designers completed Task 2. Check back for more from the Gateway to the Americas Cup with coverage throughout the event.
New Bloom Media, Global Announces Ecuador Floral Forum
New Bloom Media, in strategic collaboration with GlobalForum, announces Floral Forum: “The Business Side of Flowers.”
Coming Events
Update your calendar with the latest industry events now through June 2026.
TPIE 2020: The Place For Plants
Don’t miss January’s Tropical Plant International Expo (TPIE) – the best resource for tropical foliage and indoor plants, industry info and education, and networking. To learn more, read on […]
Post-harvest Valentine’s Day Tips For Longer Lasting Roses
It’s that time of year again! Love is in the air, and floral departments are getting ready for the rush. Learn how to keep your roses fresh and longer-lasting […]
Proflora 2019
This past October, Asocolflores, the Association of Colombian Flower Exporters, invited a lucky group of journalists from around the world–including Superfloral Executive Editor David Coake to Proflora 2019, the organization’s spectacular biennial cut flower trade show in Bogotá. To learn more about this exciting South American event, read on […]
Flower power on display at PMA fresh summit 2019
Check out our coverage of the “Floral Marketplace” at the 2019 Fresh Summit Convention + Expo, held Oct. 17-19 in Anaheim […]
State of the Industry December 2019
As the floral market works together to grow a healthier world, it’s critical to stay on top of current trends and issues. To learn how, read on […]
Floral Training and Mass-Market Retail
Here are seven tips for teaching your staff how to properly care for cut flowers at the floral department level. Read on […]
Flowers of Choice
Debra Prinzing talks with Jennifer Ladd, owner of Sweet Posy Floral, a flower farm and floral design studio, located in Bend, Oregon. Read on […]
How Will the Next Generation Buy Flowers?
Every generation of customers is different in how they would prefer to be treated. Alex Frost provides four tips to dealing with young customers. Read on […]