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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Events

45 posts

Original coverage, ideas, and insights related to floral events, trade shows, industry gatherings, and live experiences.

  • Events
  • Events

Technology Trends in Floral

As with many industries, the floral industry is not immune to the…
  • Alex Frost
  • April 8, 2019
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  • Events
  • Events

Crispr and the Flower of the Future

Late in 2017, science journals reported that Japanese researchers had genetically manipulated…
  • Jim Daly
  • April 4, 2019
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  • Events
  • Events

Dynamic Inventory Management Push Versus Pull

Many mass-market retailers planning to improve inventory management are increasingly debating “push-versus-pull…
  • Alex Frost
  • February 20, 2019
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  • Events
  • Events

Global Trends Driving Consumer Behavior

What’s influencing consumer behavior in 2019? According to market researcher Euromonitor International,…
  • Becky Roberts
  • February 13, 2019
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  • Events
  • Events

Colombia: A Floral Success Story

Colombia is a land of eternal spring, with a climate ideal for…
  • Steve Daum
  • February 4, 2019
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  • Events
  • Events

Tracking Floral Futures

The floral professional’s role is to connect consumers with the natural world through artistry and design.
  • Debra Prinzing
  • January 22, 2019
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  • Events

Dutch Trade Fairs Attract Record Numbers

With more than 3,000 exhibiting and visiting companies from more than 100 countries,
  • Alex Frost
  • January 18, 2019
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  • Events
  • Events

How Tech Helps the Bigger Companies Get Even Bigger

Ever wonder how the biggest companies keep getting even bigger each year? It’s not your
  • Alex Frost
  • January 15, 2019
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  • Business
  • Events

Upselling: The Key to Your Best Valentine’s Day Ever

If you and your employees aren’t trained on effective ways to upsell,…
  • Jeff Mowatt
  • January 4, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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