Browsing Category

Industry News

127 posts

News on mass market floral retail, grocery flower programs, sourcing, growers and suppliers for supermarket floral buyers and industry professionals.

Industry News

AIPH International Horticultural Expo Conference Showcases Horticulture’s Global Reach

The AIPH International Horticultural Expo Conference in Bari highlighted how international horticultural exhibitions are connecting plants, green infrastructure, biodiversity and lasting community benefits.

AIPH
October 6, 2026

View Post

Market Wrap Up: Sourcing Pressure Meets Digital Flower Trading

Floral buyers discuss bouquet samples and inventory in a refrigerated distribution center; AI-generated illustration.

Colombia announced financing support as Dutch packaging requirements took effect. This week’s wrap up explains what mass-market floral buyers should confirm about supplier terms, digital orders and collections.

SuperFloral Team
October 6, 2026

View Post

AmericanHort Salary Survey Closes Sept. 30

AmericanHort’s salary and benefits survey closes Sept. 30. Growers and retailers can prepare payroll records now and evaluate the benchmark report when it arrives.

SuperFloral Team
September 28, 2026

View Post

Two Hydrangea Brands Set North American Liner Launch for 2027

Groundbreaker Ruby panicle hydrangea flowers changing from white to deep red

Plant Development Services will offer liners from Groundbreaker and Living Creations beginning in January 2027, opening a trial and production-planning window before broader retail distribution in 2028.

Travis Rigby
September 28, 2026

View Post

AmericanHort urges full H-2B Supplemental visa Release for Fiscal 2027

Workers tending flowering plants in a commercial greenhouse

AmericanHort and the H-2B Workforce Coalition are asking federal agencies to release 64,716 supplemental visas for fiscal 2027, but employers should plan around confirmed staffing until a rule is published.

SuperFloral Team
September 28, 2026

View Post

What Are Locally Grown Flowers Worth? New Survey Examines Cut-Flower Pricing

Featured image for: What Are Locally Grown Flowers Worth? Cut-Flower Pricing Survey

A new cut-flower pricing survey from the University of Kentucky’s Center for Crop Diversification is providing some useful data.

SuperFloral Team
September 27, 2026

View Post

Floriday Trading Changes Put Order Reviews and Connections in Focus

Flower grower and buyer review an order on a tablet beside buckets of cut flowers in a wholesale workspace.

Floriday’s direct-trading migration and Oct. 1 response rule give flower growers and buyers new reasons to review connections, notifications and order responsibilities.

Travis Rigby
September 27, 2026

View Post

Porta Nova Wins FPC Net Zero Award

Rose grower Porta Nova has won the Net Zero Award at the FPC Fresh Awards, recognizing its work to reduce emissions, resource use and chemical inputs in flower production.

SuperFloral Team
September 27, 2026

View Post

Marketing

Market 32 and Price Chopper Award $15,000 in Grants to Youth Soccer Organizations

Market 32 and Price Chopper awarded three $5,000 grants to New York youth soccer organizations following a customer nomination sweepstakes.

Travis Rigby
September 25, 2026

View Post

Fall Container Programs Expand Beyond Traditional Mums

For retailers, the strategy creates opportunities to merchandise complementary items rather than compete solely on the price of standard mums.

Travis Rigby and SuperFloral Team
September 20, 2026

View Post

InFlora Summer Trials Showcase More Than 250 Cut-Flower Varieties

Visitors reviewing cut-flower varieties during InFlora summer trials

For the mass-market floral supply chain, field trials provide an important bridge between a promising introduction and a variety that can perform reliably in production, distribution and consumer use.